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Pink Frosting: Louise Curtis’ Sweet Acquisition

HerCanberra Team

Canberra business leader acquires Australia’s #1 Online Wedding and Party supply company

Successful Canberra businesswoman, Louise Curtis, owner of gift companies Lollypotz and Hamperesque has expanded her business interests by acquiring Smart 50 and BRW Fast 100 Company Pink Frosting.

Louise, a multi-Telstra Award winner, and previous Franchise Woman of the Year acquired the online supplier earlier this month from Founder Kathryn Porritt and her team of investors. Louise was presented with an opportunity which was “too good to refuse” and jumped at the challenge of leading the online giant.

Pink Frosting was listed in Smart Company’s ‘Smart 50 in 2013’ and was listed at #40 on the ‘BRW Fast List’ in 2012 and #88 in 2013. The company, which was founded in Canberra, operates out of warehouse premises in Fyshwick, a stone’s throw from Louise’s two other operations.

Pink Frosting is a 100% online business, servicing the party, function and wedding industries, with a colossal online presence, stocking in excess of 20,000 product lines.

According to Louise, the company took on investors in early 2013 however differences between Porritt and the company’s investors over margins versus volume resulted in significant adversity for Pink Frosting. She says that supply chain challenges, as well as lack of direction, left the company in a position where customers were disappointed and products not delivered on time.

“Customer service has been completely lacking at Pink Frosting over the last 18 months and without a doubt this has left many customers reeling. This was a disastrous turn for the company as product supply in this industry is time critical,” explains Louise.

She says that Pink Frosting struggled to adapt to the growing need of a reliable supply chain when turnover exceeded $7M, but that these significant challenges only made the opportunity more attractive. With years of experience in the online retail space, Louise quickly put together a team of local investors to assist her in getting the business back on track. She will take on the role of CEO with Pink Frosting, and the investors will all act as an Advisory Board.

“It’s actually very enjoyable being accountable to others, rather than being a sole operator,” she says,

“There is no doubt that this business has a huge challenge in restoring trust from its customer base, but with investment in key areas, such as stock and inventory management, I’m certain we can turn the previous trust issues into a very positive and loyal customer base,” says Louise.

Her other businesses, continue to operate as normal, with the Lollypotz Franchise system still operating Australia wide, in Ireland and the UK, and Hamperesque, which is purely a corporate hamper provider operating out of the same Fyshwick premises. Louise says she has no plans to merge the three businesses, however, has identified many synergies which will benefit all three operations.

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  • PopUpOffice®

    such amazing things happening in Canberra, with business!! Go Louise!

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