CC November Masthead
Pure pod5

A sustainable collaboration

Laura Peppas

From fashion, furniture and now cars, sustainability has never been so stylish.

Luxury car manufacturer BMW i has joined forces with local eco fashion label Pure Pod and furniture company boyandgirlco for a special exhibition during this month’s DESIGN Canberra Festival, with a shared goal to highlight the beauty of what some may consider waste.

Pure Pod and boyandgirlco have used re-purposed BMW parts, such as leather, brakes and even the cardboard that parts are shipped in, to create bespoke fashion, jewelry and furniture. One piece from the boyandgirlco collection is to be sold through silent auction at a closed room event, held at Rolfe Classic BMW in Phillip. Proceeds will be donated to a local charity, providing services and support to the young men of Canberra.

While most people wouldn’t automatically link a car manufacturer with sustainability, BMW marketing manager Emma Crowther says the company is “very much engaged” in sustainable design.

A design by Pure Pod.

A design by Pure Pod.

“The BMW i philosophy is about ground breaking and inspiring design that is defined by sustainability, but at the same time continues to deliver a premium experience to the driver. Emma says.

“When it comes to sustainability I think we can be more considerate in the choices that we make – whether it be the car you drive or the clothes or furniture you buy.”

As one of Canberra’s pioneers of sustainable fashion, Kelli Donovan of Pure Pod says she hopes the exhibition will help people realise clothing has a “human stance.” Kelli’s designs at the exhibition include a leather dress, belt and cropped bolero jacket.

“You can either choose mass production fashion that causes landfill, or clothing that is made beautifully, with quality, by amazing craftspeople,” she says.

Boyandgirlco

Design by Boyandgirlco, using re-purposed BMW parts.

“By designing with a low impact foot print we are keeping our planet cleaner and safer for generations to come.”

Recently designs from Kelli’s ‘Trouvaille Collection’ were featured in national sustainable fashion show Undress Runways, which was sponsored by BMW i Australia.

Carlo Krikowa of boyandgirlco –who used old leather to create a side table for the exhibition – says he hopes the exhibition will prompt people to think differently about sustainability.

“Like everything we do, we hope they will realise the potential of recycled pallets to create something beautiful,” Carlo says.

The essentials:  

What: Sustainable exhibition sponsored by BMW

When: November 21-28. Open Monday to Saturday, 8am – 4.30pm.

Where: Rolfe Classic BMW, Phillip.

How much: Free.

This is a sponsored post. For more information, read our sponsored post policy here. 

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Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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