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That’s a wrap: the all-new BMW X3 gets Modern(ist)

Beatrice Smith

What happens when you combine modernism and motors?

This year, Rolfe Classic BMW has teamed up with students from the University of Canberra (UC) for a fresh and bold collaboration, and you can see the result at their Open Day on this Saturday as part of the DESIGN Canberra Festival.

“We’ve been working with students enrolled in the Identity Systems unit at UC this semester on a project that involves a research and practical component,” says Marketing Manager Emma Hales.

The collaboration allows students to work with a prestige brand while giving them room to express their creativity. In fact, it’s this creativity that has netted one student the opportunity of a lifetime.

Emma explains that the first component was a research report on the BMW brand and design values. This knowledge was then transferred to creating an exterior design for the all-new BMW X3, which combined those brand values with the theme of this year’s DESIGN Canberra Festival—modernist architecture.

The winning student will have the privilege of meeting the Exterior Designer of the all-new BMW X3 Calvin Luk. Calvin participated in Design Canberra in 2016 via Skype from Munich, however this year he has gone out of his way to be in Canberra for the unveiling of the winning design at the Rolfe Classic BMW Open Day on Saturday 11 November.

While we can’t yet reveal his design, we can reveal that the winning student was Canadian exchange student Zach Altose, who says he saw the brief as a “generous opportunity.”

“When I was given the choice to work on a car wrap for BMW as an assignment I jumped on it,” says Zach, an exchange student from Vancouver Island University.

“Whilst reading the brief I thought it was a great chance to be a part of Canberra and experience more of its culture. It was a fun challenge to create a design combining the BMW values and elements of modernist architecture, which you can find a lot of in Canberra.”

Zach’s winning design was inspired by “simplistic geometric lines”, specifically those of the modernist influenced National Gallery of Australia.

“I structured the design for the BMW car wrap with a triangular grid I made which was based off of the ceiling of the National Gallery of Australia building,” he explains. “The grid for the design inspired by the [NGA] has triangles all stacked together creating these very interesting lines in between. I wanted to make something clean and not incredibly complex, while still being engaging at the same time.”

For a budding designer like Zach, it’s a dream come true to have his design chosen.

“It’s a huge honour to be recognised by BMW and to be a part of this event,” he says. “It’s wildly beyond what I had expected for my journey in Canberra to be like, and I don’t have the words to explain how excited I am to see my design in person.”

Four other students’ work will also be on display on the day and Emma says all students will meet the designer of the X3 himself.

“Calvin Luk will be here from Munich to speak to the students about their project, his path to becoming a BMW designer and also take them through a live drawing session,” she explains.

Sound like your cup of tea? The session will be repeated at 11.30am for customers and visitors to the Open Day.

Visitors to Rolfe Classic BMW on the day can also expect food, drinks and entertainment for the kids, a virtual reality tour of Mars in the X3, an augmented reality experience with UC and finally – the chance to win the all-new BMW X3 just by taking a BMW for a test-drive* .

the essentials

What: Rolfe Classic BMW Open Day
When: Saturday 11 November from 10 am – 3 pm
Where: Rolfe Classic BMW, 2 Botany Street, Phillip
More information: via Facebook

*See terms and conditions here

This is a sponsored editorial For more information on sponsored editorials, click here

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Beatrice Smith

Bea loves that her job as HerCanberra’s Editorial Coordinator involves eating, drinking and interviewing people - sometimes simultaneously. The master of HerCanberra’s publishing schedule, she’s usually found hunched over a huge calendar muttering to herself about content balance. Otherwise you’ll find her at the movies, ordering a cheese board or ordering a cheese board at the movies. More about the Author

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