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Women at Work: Georgie Maguire

Debby Harrington

Georgie Maguire is a woman on a mission to support Australian beauty products.

They’re not just any products though, they’re ones she has tried and tested. Seeing a gap in the market for easily available Aussie beauty products, the 22-year-old Canberra businesswoman created Beauty Addict.

Georgie says the idea came to her while working at a beauty counter.

“I was able to learn about the Australian and overseas consumer and more and more customers wanted something natural or uniquely Australian so I came about the idea of starting Beauty Addict,” she explains.


It took just a year from her idea to launching the website – an impressively quick turnaround.

“I researched the market and decided on the brands that I liked the most and tried and tested all of them,” she says.

“Through a process of elimination, I was able to create a curated selection of brands that I truly believed in.

“I emailed all the brands and established a relationship with them, training with them so that I was skilled in every product.

Australian made Model Rock lashes, stocked by Beauty Addict.

Australian made Model Rock lashes, stocked by Beauty Addict.

“Because of this, I can make personalised recommendations to any customer who is unsure of which product they need to suit their skin.”

In a competitive market, Georgie made sure her offering would stand out.

“Customers can open Beauty Addict and receive the full customer service experience,” she says. “If the customer cannot find the correct product for them, they can email Beauty Addict and have a response the same day.

Billy Goat Soap, stocked by Beauty Addict.

Australian made Billy Goat Soap, stocked by Beauty Addict.

“I have a blog providing educational posts about benefits and uses of products and most importantly they can be assured that anything added to the cart…is supporting Australia and local businesses.”

Beauty Addict stocks everything from skin care to body care, supplements, fake lashes and baby products with an emphasis on organic, natural and vegan.

“Your skin is your largest organ, so it’s important what you put on it,” says Georgie. “In a world that is so full of artificial things, customers are going back to basics and becoming more conscious of not only what they put in their bodies but what they put on their bodies.”

To see it all for yourself, visit


Debby Harrington

Debby is a journalist by trade who grew up in Perth before making her way to Canberra. As long as she can remember, her mother has always followed a beauty routine methodically, morning and night, which is where Debby developed her taste for the world of beauty. Debby loves trying new products and can’t live without lip balm, sunscreen and concealer. She also has her own blog featuring all things fashionable and beautiful so check out More about the Author