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Meet Canberra’s only female Google Photographer

Molly McLaughlin

If you’ve ever used Google Street View to check out an address, travel destination or business, you’ll know that it incorporates a mind-boggling number of photographs of places all over the world.

Canberra-based photographer Tracy Ryan is one of the people who collects these images, and has worked all over Australia and the world. She recently became the first female photographer in the ACT certified by Google to provide 360-degree business tours.

An ex-public servant, Tracy returned to Canberra two years ago after working as a tour guide in Western Australia and the Northern Territory.

“Boy, has it changed since I left,” she laughs. “It’s now a much more cosmopolitan place to live and work!”

Tracy’s photography career started in 2012 when she was working as a Kakadu National Park tour guide. Photography was a natural fit for the beautiful landscapes she was surrounded by on a daily basis, but she realised the businesses were also in need of her services. She began providing Google virtual tours in Darwin using a 360-camera, allowing customers to explore businesses through Google Street View.

Government House, Darwin.

On her return from Darwin, Tracy and her husband road-tripped through the Kimberley and down the west coast of WA doing Google virtual tours along the way, as well as traditional landscape shots. This cemented her love for the format.

“The feature allows viewers to browse businesses online, with a 360-degree angle of shops, restaurants, tourist attractions, accommodation, any sort of business really,” she explains. “It can be incorporated into business web pages and social media, allowing people to view their destination before they get there.”

El Questro Homestead, WA

Tracy has created over 200 tours of businesses so far, and has experienced high demand for her work.

“Businesses of any size can benefit from incorporating Google Business Street View into their marketing, helping them make a bigger impact online and ultimately attracting more customers,” she said. “I’ve just had stats come through about my work and have had over 12,500,000 views of my clients’ photos from all over the world.”

The Berkeley River Lodge, NT.

Thanks to the constantly improving technology of Google Street View, it is possible to experience places all over Canberra and the planet. That’s why Tracy is so passionate about being a part of making the world more accessible.

“It’s just like being there,” she says.

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Molly McLaughlin

Molly McLaughlin is new to Canberra and is attempting to prove to her friends that the capital city can be cool. This mostly involves frequently going out for brunch and then posting about it on social media, along with trekking up hills and around art galleries. She is half way through her uni degree but spends most of her time reading, writing and planning her next adventure. More about the Author