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Support your local Girl Gang Productions

Morgan Alexander

The competitive world of fashion may be unkind to aspiring artists and designers, but Canberra-based Girl Gang Productions is making the challenge a bit easier. 

Girl Gang Productions is a young company; their mission is to “make the fashion industry accessible to Australian designers and help them grow [Australia’s] fashion identity,” says Zoe Brown. Zoe, of the label WND.LND, helped establish the label to empower new designers struggling to negotiate fashion production.

Girl Gang Productions is a gateway—a unique sewing, design and production company that facilitates the creation and breakthrough process for up and coming members of the fashion industry. While the company offers its services to a range of clients in Australia and overseas, their values and process lend themselves to small, local brands. Girl Gang Productions addresses “a major gap in the market” that Zoe noticed from her experience in the fashion industry.

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Wnd.lnd clothing, produced by Girl Gang Productions

Firstly, Girl Gang Productions has a minimum order quantity of ten items. What does this mean? Many large, overseas manufacturing companies require bulk orders to produce items for even the smallest of clients, leading to greater upfront costs. Large-scale, mainstream manufacturing methods may also have limited options for realising and customising designs.

Moreover, ethical fashion is a rising concern in clothing production. Large manufacturing shops may pay unfair wages, force employees to work in poor conditions, and even employ children.

Girl Gang Productions address the issue of limited design possibilities with a range of services. The team have extensive industry experience and can help new designers every step of the way. To bring design concepts to life, Girl Gang Productions use an easy and inclusive process that caters to designers without the resources, connection, or desire to engage with mainstream manufacturing methods.

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Girl Gang Productions uses production services in—and sources fabric from—Indonesia. While off-shore production has had seriously unethical and unsustainable social and environmental consequences for large manufacturers, Girl Gang Productions is determined to produce clothing without such issues.

An example of fabric digitally printed by Girl Gang Productions

An example of fabric digitally printed by Girl Gang Productions

Their small minimum order quantity and custom design process are part of Girl Gang Productions’ broader ethical approach to fashion. Their small-scale set-up means the workers naturally receive more attention. Zoe explains how they have cultivated a relationship with the local people and families who she works with. “Since producing in Bali, I have learnt a lot about [the Indonesian] culture and have so much respect for anyone we work with…. I now know all of these people and want to keep working with them to ensure they have constant work with which they can support themselves.”

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Zoe also promotes fair employment conditions, including exceeding the minimum wage, giving pay for sick days, disallowing overtime and prohibiting child labour. Back in Australia, promoting small and local designers allows the local community to flourish and offers an alternative to large-scale, corporate fast-fashion brands that use unethical and unsustainable production methods.

Girl Gang Productions is set to join Canberra’s—and Australia’s—community of thriving innovation and local artistry. Zoe and the Girl Gang Productions team are now gaining traction in Melbourne, and are increasingly being contacted by up-and-coming designers.

Zoe is excited and ambitious about where Girl Gang Productions will go next, as they grow and continue to ‘build an army’ of emerging sisters—and brothers!—in the Australian fashion industry.

Find out more about Girl Gang Productions on their website and on Facebook

All images via facebook.com/girlgangproductionss

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Morgan Alexander

Morgan is passionate about both writing and social and environmental issues. She believes media, by uniting these in a publically accessible way, can be a powerful tool for creating awareness and change. Currently a student at ANU, studying human rights, development studies and international relations, Morgan also works at the ANU Student Media newspaper Woroni. She treasures her family and friends, cooks to relieve stress, and can’t get enough of her pets. When not huddled in a library trying to figure out life, she also enjoys yoga, running, music, reading, and movies. More about the Author

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