Hale 12 Week Masthead

Little Flexi: Bold Designs set to inspire

Shari Ujdur

I love supporting local businesses.

It means that instead of your money going into the pockets giant offshore corporations, you’re helping local families do things like; pay for their groceries, send their children to swimming lessons or return that money back into the community.

Next time you’re in the market for some unique children’s clothing, think Little Flexi.

I had the opportunity to ask Mikala (part owner of Little Flexi) some questions about her family business, their unique standpoint, being a mum and of course where she finds the best babycino in Canberra.

And seriously, who wouldn’t want to dress their ‘bold little human’ in these fabulous t-shirts instead of another Dora, Peppa or Spiderman t-shirt.

image1

Shari: Why did you create the brand Little Flexi?

Mikala: Little Flexi is a family business created by myself and my partner Pete and is run out of our studio in Canberra.

I have a background in fashion and Pete is a Graphic Designer. We wanted to launch our brand after struggling to find baby clothes that we considered to be bold, colourful, and not too kiddy.

Although, we should mention that there are a number of amazing local kids brands that we love like Milk and Masuki and Phoenix and the Fox to name a few.

We just saw a small gap in the market for what we were after so decided to give it a go. We really wanted to bring bold, bright and vibrant patterns and apply them to apparel and swaddle designs.

What makes your brand stand out in the child’s clothing market?

The inspiration for our designs comes from our love of bold, vibrant colours and patterns and what we felt was currently lacking in kids clothing and swaddle blanket designs.

Our design philosophy is to produce unique pieces that allow kids to express their own individuality, style and personality. Our mantra is to produce bold designs for bold little humans.

Why is it important to you to support local?

Supporting local small business and buying locally supports your local economy. You also get that extra bit of love, quality and care when you deal directly with the designer/small business owner.

Processed with VSCOcam with c1 preset

Where can we find Little Flexi in person?

We’re currently selling online through our website. We will also be featured for the full month of December at leading Canberra children’s store ‘Tip You’re It’ in their Lonsdale St Braddon location as part of their pop up feature program.

We also have orders for two other Canberra stores, which will be filled in December. We are planning on holding a stall at the December Hustle and Scout Markets and hopefully the upcoming December Canberra Night Markets if we are accepted as stallholders.

How would you describe ‘ethically produced’ and why is it important to you that your products are ethically produced?

Having an ethical supply chain and only using ethically produced garments is important to us as we want our customers to be rest assured that the individuals who produce our garments are provided with fair labour standards including wages, good working conditions and that the workplace environment adheres to OHS standards.

We only use ethically & environmental sourced garments from AS colour. Our suppliers production facilities have been rated among the highest for quality they also adhere to fair trade practices and are Worldwide Responsible Accredited Production (WRAP) certified.

image2

Why is 100% certified organic cotton important to you {and why should it be important to other parents}?

Unfortunately at this stage production restrictions have prevented us from doing the first run of our swaddles on our preferred choice of fabric.

Our first run will now be on 100% cotton muslin, which is a beautiful soft, lightweight fabric that will allow us to digitally print our designs for more vibrant colour.

We have made this decision based on researching and reviewing samples of the fabric along with considering time constraints. It is our hope that we will revisit using 100% certified organic cotton for our second run.

I think it should be important for all parents to consider where and how their fabric is produced for example if any pesticides are used. It’s always good to know you are getting quality fabric that will not harm your child’s skin.

I love your mantra – to produce bold designs for bold little humans – what do you wish for Felix in the future?

We hope to support and encourage Felix’s interests and creative endeavours what ever they may be and help him grow into the person that he wants to be.

Processed with VSCOcam with c1 preset

Where do you want to see Little Flexi going in the future?

One of our first goals is to build our brand and customer base; work on promotion and marketing to [become] well known.

At the moment we are focused on getting our first range of our swaddle designs out before the end oft he year. As for the future, we hope to build up a Little Flexi following and be a part of bring different, bold and unique designs for little humans.

I’m guessing that you work from home Mikala – if so, why is it important for you to be able to pursue a career, which gives you the ability to be at home with your son?

I made the decision whilst on maternity leave to take a VR from my previous full time position of 13 years.

I had always planned that whilst I was on maternity leave I would return to my creative roots and start a little venture.

As Felix may be the only little human we have I want to have the opportunity to spend as much time as possible with him. This meant finding a job that was flexible, enjoyable and achievable whilst caring for him.

image3

Where is your favourite place to take your little fella in Canberra?

We have a few favourite places we like to take Felix. Top of the list is the Boundless Park (we love that this park has been designed to be inclusive and disability friendly).

Felix also loves going to Questacon and heading to the Woden skate park or the Telopea Park Mini ramp.

In your opinion, which Canberra cafe makes the best babycino?

I’m a major fan of Double Shot in Deakin it’s our local. I wander down most days for a hot chocolate and babycino.

The staff are always super friendly and give Felix extra marshmallows. We love sitting outside in their garden table area. It’s lovely to have a funky kid friendly cafe that is so close to home.

If you’d like to see some more of Little Flexi’s designs then check out their look book here.

Processed with VSCOcam with c1 preset

user

Shari Ujdur

Mother of two, lover of one-pot-wonders, creator of delicious treats, drinker of tea {and the odd Campari and soda}, thrower of dinner parties, baker of birthday cakes. …Oh and hater of washing up! My food blog GoodFoodWeek is me sharing a collection of recipes, an assortment of motherhood tales and a mixture of memories.

More about the Author

CC Home Stories Leaderboard