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RAW Australia: Political slogan or fashion show?

HerCanberra Team

‘I am Woman. Hear me RAW.’

It’s not a political campaign slogan. It’s the bringing together of four Australian fashion designers from four cities to explore a woman’s identity in today’s complex world, through the lens of their own collections.

It’s the first time RAW Australia will grace the FASHFEST catwalk, with opening night on 28 September, and the segment promises to be a blockbuster.

Kristen Wehlow, Executive Director of RAW: natural born artists Australia is no stranger to fashion events. She’s been showcasing the work of innovative emerging designers in cities across the country since 2012.

“FASHFEST is a great platform for emerging artists because it heightens their profiles and introduces them to new audiences,” says Kristen. “We were attracted to FASHFEST because the event has a reputation for putting some unique designers on the catwalk, including independent sustainable designers who avoid fast fashion because of the negative impact it has on the environment.”

Birdskin. Fractal Fashion Photography.

Birdskin. Fractal Fashion Photography.

Kristen is curating the FASHFEST show, with pieces from Bird Skin (feature image), Ellavanna, Kiira and Bianca Pavlic the Label.Although the aesthetics are radically different, the designers are all determined to develop their own labels.

Although the aesthetics are radically different, the designers are all determined to develop their own labels.

Bird Skin, a Melbourne design duo, focuses on a broad cultural aesthetic, infusing exotic textiles and materials with innovative, modern silhouettes. Their garments are stunning and FASHFEST co-founder, Andrea Hutchinson, will wear one a Bird Skin garment during the event.

Perth-based label Ellavanna crafts one-of-a-kind couture garments and jewelry pieces for powerful, timeless women. Their gold and black luxury designs are luxurious.

Ellavanna

Ellavanna

Kiira, from Adelaide, expresses beauty through simplicity. The label specialises in unique lingerie and eveningwear incorporating sheer and lace fabrics.

Last, but not least, is Canberra’s Bianca Pavlic the Label, a feminine label focusing on stunning silhouettes, design experimentation, embroidery, beading and fluidity.

Bianca, who started her label in 2016 after graduating with a Diploma of Applied Fashion Design and Technology, Canberra Institute of Technology, designs ready-to-wear and custom garments for those aged 16 to 35 years. Each piece tells a story, just like the wearer.

Birdskin. Fractal Fashion Photography.

Birdskin. Fractal Fashion Photography.

Bianca handmakes all garments in Canberra, including design, pattern making and production. She strives to be sustainable, using off cuts for bralettes and smaller pieces. In addition to being part of the RAW Australia show, Bianca is showcasing an entire new collection on Friday 29 September.

Ellavanna

Ellavanna

“Like FASHFEST, we support the designers themselves and all they stand for,” says Kristen. “We’ve invited designers who have appeared in FASHFEST to be part of our shows, including Edition and Sovata, and are now introducing new designers to FASHFEST. It’s great synergy.”

the essentials

What: FASHFEST 2017
When: 29-30 September with two shows each night
Where: National Convention Centre, 31 Constitution Avenue, City with after parties at QT Hotel
Tickets: From $49. Purchase yours here.
More information: fashfest.com.au

HerCanberra are proud media partners of FASHFEST 2017.

Feature image: Fractal Fashion Photography

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