CIMF 2018 Masthead

Rebel Muse: For the fashion savvy

Hayley O'Neill

A ‘fashion space’ brimming with styling workshops, girls’ nights and everything the fashion savvy woman needs, Rebel Muse is set to open its doors tonight with labels including Nicholas, Single White Female, Steele, Macgraw, Casa Kuma, House of Harlow, Nobody denim, Ringuet and Mode Collective. Labels Asilio, Minty Meets Munt and Maurie & Eve set to be joining the lineup for a High Winter and Spring injection. But to find out more ahead of its launch, Hayley O’Neill sat down with the creator of Rebel Muse, Alicia Xyrakis, to find out more.


Hayley: Who is Alicia Xyrakis?

Alicia: She is a 27 year old woman. With a love for people, culture, personal expression, style and design who is very blessed and fortunate to be able to turn her dream into reality. 

What is your Canberra story? 

Born and bred in Canberra. My family own the Ainslie IGA, so I grew up in family business. I guess you can say the importance of community and supporting local and Australia business is something that has been imbedded in me because of it. I moved to England at 17 when I was accepted into the school for the Birmingham Royal Ballet Company.  I moved back to Canberra when I was 20 and spent another 3 years here before embarking on my next adventure in the fashion world of Sydney. I moved back to Canberra 2 months ago to open Rebel Muse. Canberra is and always will be home.

Who is your rebel muse? 

This is definitely a cliché answer, but it would have to be my Mum (Leonor Policarpio) and my Yiayia (grandma, Alice Xyrakis).  Both are women who have never been afraid to break away from the crowd and express themselves through their own personal style.  They stand up for what they believe in even though they come from cultures with certain beliefs and expectations.  And they have and will continue to carry their style and class with them always!  Who else can say “my mum wore lace flares to my cousins birthday six months ago” as the lace flares parade down the Fashion Week ’14 catwalks.  Or that they turned up to family dinner matching their Yiayia in stripes and leopard print!

How would you describe the aesthetic of your store Rebel Muse in three words? 

Classic, clean, monochrome.

What do you think of Canberra’s clothing style?

I think the Canberra clothing style is definitely a little conservative and very corporate.  It’s not conservative  in the way that women cover up and don’t show their bodies enough.  More in the way of not being daring and adventures, or should I say “Rebellious” when it comes to experimenting with textures, patterns and layers. 

Who is your favourite Canberra designer or label? 

To be honest, I can’t say that I know many Canberra designers, or much about them YET.  I have been removed from the Canberra fashion scene for some time now.  However I have definitely been researching and learning more about some of the Canberra designers since I have been back. I want know more about what Canberra fashion has to offer.  I visited the Hustle and Scout markets the other week to take in more of the Canberra design scene.  I am also excited to be attending FashFest! I look forward to seeing what a lot of the designers have to offer there.  I don’t think I know enough about this subject to make a fair call on this question.

Who do you think dresses the best, men or women? 

I don’t think it has much to do with gender.  I just don’t think you can compare the two.  It is easier for women as they have more options to play around with (skirts, pants, dresses).  In general women are expected to know more about fashion and style and put in more effort with how they dress.  They pay more attention to magazines, blogs, style guides and are told what’s hot and what’s not.  But when you see a guy who has style, cares about it and nails it….. weeellll….   A well-dressed man is to a woman, what lingerie is to a man.

Who is a part of your team and what services will you be offering at Rebel Muse? 

There is me (manager, owner, stylist), there is Anna, Taylor, Sarah-Jane and Jessica who are my customer service superstars.  We have Yadira Galarza Cauchi who will be writing for the blog.  We have Gerard Wilton who is PR and Editorial stylist for a couple project that will be announced a little further down the track. And Ange who is just my go to gal who helps out with everything!

What is your advice to women finding their own Rebel Muse? 

Come visit us and we will help you find your inner Rebel Muse! 

The essentials
Place: Rebel Muse
Where: Lonsdale Street, Braddon


Hayley O'Neill

Hayley O’Neill is a Canberra based fashion stylist and fashion editor for HerCanberra. Hayley works as a freelance stylist at Westfield Belconnen and Woden and began her career styling for The Work Diaries blog. Hayley has lots of experience dressing real people with every size, age, budget and body shape. More about the Author

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