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Pink Frosting: A new outlook

Laura Peppas

They say the savviest entrepreneur never shies away from a good challenge, and that’s certainly the case for Louise Curtis.

Earlier this year the Canberra businesswoman and multi-Telstra Award winner acquired online wedding and party supply company Pink Frosting while the business was in “distress,” but rather than be dissuaded, Louise says she was excited by the challenge of turning the company around.

“[It] was an opportunity to take on the business with a fresh set of eyes,” Louise says.

“It was apparent on first glance of the business’ financial position that there were a number of immediate changes which could be made.”

With two other successful businesses, Lollypotz and Hamperesque, Louise says her priority for Pink Frosting is to continue to be the number one online Party and Wedding Supply business in Australia and eventually, Canberra.

“It’s really important for us to get the message out that Pink Frosting is a born and bred Canberra business,” she says.

“Only four per cent of its income is derived in the ACT and this was the huge attraction – to make the business profitable and increase the income achieved from the ACT community.”

Louise and team

Louise and her team.

A shift in customer service is already underway, with the implementation of a loyalty program, phone service and re-opening of the shop-front.

“The previous owners took an approach that they didn’t want to deal with customers directly and this goes against everything I stand for,” Louise says.

“We accept that this will take time to rebuild trust with the customer. The key to our ongoing success is customer satisfaction, engagement and delivering on our promises.”

Another key change ahead is the introduction of a party shop/wedding showroom in 2016.

“As the core part of our business servicing the wedding industry, it is important that brides have the opportunity to see, feel and touch the products in our showroom,” says Louise.

“There is no doubt that the consumer is more online savvy, however not everybody wants to purchase online.”

Louise in her office.

Louise in her office.

Given the business currently dispatches on average 125 parcels a day with 22,000 product lines, Louise admits she will have her hands full but with 14 dedicated staff by her side, she is quietly confident.

“We are dedicated to turning this business around, and we are well on the way to doing that,” she says.

“Watch out Canberra as we have a big part to play in the future of the party industry here!”

Find out more about Pink Frosting here http://www.pinkfrosting.com.au

This is a sponsored post. For more information read our sponsored post policy here.

Photos by Ashley St George. 


Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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