Buvette Masthead

The Future of Driving comes to Canberra Centre

Calum Stenning

In its latest iOS update, technology giant Apple rolled out a Do Not Disturb app, essentially stopping the driver receiving notifications while driving, and ensuring attention remains on the road.

It’s a small change, but one that is sure to have a massive impact on driver safety.

With self-driving cars already on the market, auto technology is moving forward at a rapid rate, with BMW one of the leaders in the charge. But there’s a lot more to this future technology than “driverless” features.

As Sophie Nicoll, VP of Marketing and Communications at Seeing Machines, explains, the ultimate goal is not just to tick the boxes, but to truly improve on the day-to-day user experience—the global company, headquartered in Australia, is creating the driver monitoring system that is making vehicles, and our roads, much safer.

“Seeing Machines is an industry leader in computer vision technologies, which enable machines to see, understand and assist people,” says Sophie, who will be speaking about this very topic at EDEN Learn and Invent workshop with Rolfe Classic BMW at Canberra Centre on Saturday 14 October.

“The company deploys its machine learning vision platform to deliver real-time understanding of drivers through AI analysis of heads, faces and eyes, for Driver Monitoring Systems (DMS).”

DMS detects and manages drowsiness, distraction and the driver’s cognitive state, making it a key technology for autonomous driving.

With vehicles like the Tesla already on the roads, and with more and more companies moving towards the same driverless systems, making these vehicles safe is a high priority.

“New auto technology is set to rely heavily on driver monitoring systems to ensure safety standards are significantly improved,” explains Sophie.

“As we move into AI and an autonomous driving future, the technology will become safer as well as more convenient.”

And while there is a long way to go, an autonomous system could almost completely eliminate human error.

“If everything was controlled by technology and the smart city was fully deployed and supported by required levels of infrastructure, we could presume that very few mistakes would be made and the issues associated with human behaviour eliminated where all electronic situations are predictable and controlled,” Sophie says.

“While this is the future, there is much work to be done to fully support an autonomous future across smart cities.”

For the time being, adjusting to driverless cars is the main hurdle for road users, and while relinquishing control to your car, and accepting that road users around you may well be doing the same, Seeing Machines is making sure that we can do so as safely as possible.


Register to attend the EDEN Learn And Invent Workshop With Rolfe Classic BMW at Canberra Centre at 11am on Saturday 14 October.

In this workshop you’ll explore the latest in semi-autonomous driving and be introduced to the BMW 5 Series. Learn how BMW is driving change in safety, sustainability, and the way people use their cars.

All guests receive a Centre Gift Card, gift bag and champagne and canapés upon arrival, and also go into the drawn to win an exclusive beauty weekend valued at over $1000 including a $300 Canberra Centre gift card, Inhale. Exhale. Escape package at Hotel Realm and a BMW for the weekend.

Learn more and register at canberracentre.com.au.

the essentials

What: EDEN Learn and Invent Workshop with Rolfe Classic BMW
When: Saturday 14 October from 11am-12pm
Where: Canberra Centre Level 1, near Country Road
Cost: Free
Reserve your place now: Via Eventbrite

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Calum Stenning

Calum Stenning is Her Canberra’s newest and most male (read: only) intern. Three years spent living overseas has given him a renewed appreciation for Canberra life. Every day starts with coffee and the Sydney Morning Herald crossword at a favourite coffee haunt, as he is wary of the perils of dementia, and thinks crosswords are a viable safeguard. If he lives to a dementia-appropriate age (evidence says he won’t), he’ll let us know. More about the Author