Buvette Masthead

Retail Review: Assemblage Project

Fiona Keary

Shopping outside your comfort zone is a great way of injecting life into your wardrobe. I often get clients looking for advice on great places to shop for their style, colours and shape, so my Retail Review series aims to introduce you to some of my favourite places to shop and also uncover some new gems to share with you. This is actually quite a dangerous assignment for me and it going to take every ounce of willpower not to purchase my favourite finds.

The key is to try new things; after all it is the art of mixing it up that ensures that we do not end up looking like we only shop at one store.


The store

Located in bustling Braddon, Assemblage Project is a retail collaboration between the designers of 4minutes33 (Gemma Jameson and Francesca Altenburg) and Karen Lee. The store is super slick and the integration of brands works superbly as they complement each other to create a cohesive look.

The brands

Initially Assemblage Project stocked exclusively 4minutes33, Karen Lee plus a range of handpicked jewellery but recently they have expanded their range to include:

  • Smitten dresses and cardigans (exclusive to Assemblage Project in Canberra)
  • Wendy Voon (exclusive to Assemblage Project in Canberra)
  • Stuart the Cat jewellery
  • Jodi Cunningham jewellery
  • inSync Design
  • Petra Meiren
  • School of Life (stationery)
  • Boheme

Gemma, Francesca and Karen have been mindful that any new brands align with their design philosophy and complement their collections. Other brands coming include IN.ZU, Siren, Luna Gallery knitwear and bags from Temono.

The vibe

Stunning pieces that are thoughtfully designed, exquisitely made, versatile and timeless. Assemblage Project is for women who understand their style and are not trend driven. Instead they want unique quality pieces that work from day to night and across seasons.

Style Personality

Perfect for Natural, Classic, Elegant, Creative and Dramatic style personalities.


Collections of mostly black, grey and white has evolved to include splashes of colour such as earthy reds, yellow, teal and purple. Cooler palettes will be drawn to the black and soft greys, whilst warmer palettes will love the reds.


My favourites


Karen Lee Flight Dress in Blue $220.00


4minutes33 Penn Dress in Grey $260.00.


Smitten Red Cardigan $220.00


Karen Lee City Scape $275.00



4minutes33 Creta Kano in Grey $260.00


Karen Lee Uno Leggings $95.00


Materia Earrings $99

Shapes and sizing

There are shapes and cuts to suit every figure and generally the pieces have a relaxed or stretch fit. Sizes range from 8-16 for 4minutes33 and 8-18 for Karen Lee.

Price point

These are investment pieces with prices range from $85 to $450.

What do I love?

The Loop Dress is fabulous because of it’s versatility and is one of 4minute33’s staple designs available every season. Here are a few examples of how to wear it:


The Loop Dress 4minutes33 $280.00




What’s not so great?

Stock is limited. If you love their pieces visit their Facebook page, join their mailing list and dropping in regularly to stay up to date. New pieces arrive every few weeks.

Assemblage Project turns one year old on Wednesday 3 September (Happy Birthday!) and to celebrate there will be 20% from the 3rd until the 7th September.

The essentials

Where: Unit 3a, 25 Lonsdale Street Braddon
Open: Tues – Fri 10:00am-5:30pm, Sat 10:00am – 4:00pm, Sun 10:00 – 3:00pm
Phone: 0435 001 886
Email: [email protected]
Web: www.assemblageproject.com
Facebook: www.facebook.com/AssemblageProject


Fiona Keary

Image Consultant Fiona Keary loves fashion. In fact she lives it. But most of all she loves helping others to find their way through the maze of do’s and don’ts to achieve a look that suits their personality and lifestyle. After training with Toshiko Kobatake and working as an Image Consultant in London for a number of years, Fiona has returned to Canberra to help her clients look and feel great whilst still remaining true to themselves. More about the Author

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