MEJ Masthead

Breaking the model mould: Fashfest puts the call out to models for 2015 show

Wendy Johnson

FASHFEST 2015 is on the hunt—for models oozing confidence, grace and style. But not just Twiggy-like models. FASHFEST has broken the mould since it began, with a strong commitment to using men and women of different ages, body profiles and nationalities, and this year is no different.

“We ideally look for models that suit the designers and their work,” says Andrea Hutchinson, one of the judges for the casting and a co-founder of FASHFEST.

“Last year, for example, we had a designer whose niche in the fashion marketplace was older women. And we had a couple of designers who focused on curvy women who aren’t interested in squeezing into a size six.”

Fashfest15_2

FASHFEST, now in its third year, is Canberra’s biggest red-carpet fashion event. The 2014 model call blew the socks off of everyone, with more than 160 applying, including models who travelled from interstate to try their luck at securing a place.

Already more than 130 models have registered their interest for this year’s FASHFEST callout and there’s still over a week until the big day.

Sourcing ‘models of fashionable diversity’ isn’t just about FASHFEST determined to do things its own way. It’s about wanting to ensure the event mirrors society and that includes celebrating our diversity. Models from last year represented a range of nationalities, including China, Japan, Ethiopia and Croatia.

Fashfest15_3

“We’re not keen on being one-dimensional,” says Andrea.

“For FASHFEST the most important attributes are the ability to shine, and to walk the catwalk while interpreting the story behind the fashion.”

So far more than 130 models have pre-registered to take part in the model casting.

No doubt the National Convention Centre will be transformed on the day to a scene similar to that on Australia’s Top Models.

The models walk several times in front of a judging panel. No experience is necessary since FASHFEST is keen on training models to put on a show with several formal rehearsals taking place, including a full-dress rehearsal before opening night.

Andrea, a former model from Switzerland is also the Model Director for Haus Models.

Fashfest15_4

“It’s true that models walk as though they are on a tightrope, with exaggerated hip and bum movement, but that’s part of putting on a true event for guests,” she says.

“It’s not the way the models walk when not on—that’s for sure.”

The model casting for FASHFEST 2015 is open to all models from all agencies as well as those who have limited or no experience.

The essentials
What: FASHFEST 2015 model callout
Where: National Convention Centre
When: 10am Sunday 1 February
Pre-registration is a must. Email [email protected]

Wendy Johnson

Wendy Johnson graduated with a Master’s Degree in Journalism from Carleton University, Ottawa, Canada, a few decades ago. She’s been living in Australia since 1995, having fallen in love with eucalypt trees and kangaroos. Wendy is passionate about Canberra and all the nation’s capital has to offer. She loves to write (about everything and anything) and owns her own pr and advertising business. More about the Author

  • Roslyn

    Hi Wendy, do you have any vague dates for Fasfest yet?

    • Hi Ros, Fashfest dates have been announced 13 – 16 May 2015 🙂

  • Roslyn

    Hi Wendy, do you have any vague dates for Fasfest yet?

    • Hi Ros, Fashfest dates have been announced 13 – 16 May 2015 🙂

Canberra Centre Leaderboard