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Cable Melbourne: Transcending seasons

Beatrice Smith

Ever heard the old saying, the best thing to come out of Victoria was the road to Canberra?

This winter, the best thing to come out of Victoria has landed in Manuka. Cable Melbourne may have only opened their Franklin Street store three weeks ago but it’s already developing a cult following—which isn’t surprising given the dropping temperatures.


Cable Melbourne stock a collection of luxurious knitwear encompassing coats, scarves, jumpers and dresses as well as a curated selection of shoes and accessories. For founder and head designer Georgina Austin, knitwear is all about flexibility and technical application, but you could say that knitwear was in her blood.

“I suppose I always had wool in my DNA as my great, great grandfather was the founder of Thomas S Beaumont & Sons, a leading buyer of Australian superfine merino wool and the starting point of four generations of wool buyers,” she explains. “Their focus was on supreme quality and were appointed to buy for some of the world’s leading fashion houses including Zegna.”


Despite opposition and with some help of local knitting factories, Cable Melbourne was born in 2007 and 10 years later they’ve expanded to eight stores and almost 50 stockists across Australia and New Zealand, with plans to expand into Canada.

Sourced ethically from the finest Australian Merino Wool, Georgina describes Cable Melbourne’s pieces as designed to “transcend seasons”. An investment in elegance, you’ll fall in love with their snug jumpers, fine-cut coats and plush scarves.


“As my career started off as a Textile Graphic designer, I still have a real passion for textiles and love getting inspired by interior textiles,” says Georgina of her inspiration for their collections. “All our jacquard patterns are original designs and I also get inspired by traveling. After a recent trip to Hong Kong I’ve seen a real direction and development with textile innovations.”


Luxe, warm, simple and elegant are words that spring to mind when looking at Cable’s latest collection. So what are Georgina’s favourites?

“If I could pick a stand out piece in my wardrobe this season it would have to be the new Milano Georgia Coat,” she says. “I don’t leave the house without it! I style mine back with the Cable Cara Jumper and my Steph wax pants. The piece has versatility and makes every outfit look effortlessly elegant while feeling soft and luxuriously warm.” 


Georgina says that the label prides itself on focusing on modern and timeless pieces that “provide the wearer with unique, elegant wardrobe options.”

As for what’s next for the label?

“We are currently designing the new AW18 collection which involves dark moody hues with juxtaposing soft almost earthy tones,” says Georgina. “Next winter you can expect to see some of our classic designs and real depth with new styles and textures.”

Find out more about Cable Melbourne at cablemelbourne.com or drop by their store at Shop 1/14-16 Franklin Street, Manuka.

Photography by Martin Ollman. Styling by Emily Crabb. This is a sponsored post. For more information please see our Sponsored Post Policy.


Beatrice Smith

Bea loves that her job as HerCanberra’s Online Editor involves eating, drinking and interviewing people - sometimes simultaneously. The master of HerCanberra’s publishing schedule, she’s usually found hunched over a huge calendar muttering to herself about content balance. Otherwise, you’ll find her at the movies or ordering a cheese board. More about the Author

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