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CARDIF: Bringing local fashion to Westfield Woden

Laura Peppas

It’s not often you see fashion made by designers from your own backyard in large shopping centres.

That’s about to change later this month, when local designer boutique CARDIF Collective joins Westfield Woden.

The boutique, which has been housed in Kingston’s Cusack Centre for the last two years, will have its own space near Witchery on the second floor, featuring fashion from 30 local designers, along with a collaborative space on the third level which will include design studios, classroom and shared workspace as well as a production room.

Hoarding for CARDIF Collective at Westfield Woden.

Christine Lloyd, from  CARDIF Collective says the “exciting” move was prompted by feedback from the customers at Westfield Woden.

“People were saying they wanted to see local, sustainable designers and makers in the shopping centres and they wanted more variety than what is offered in the large department stores and franchises,” Christine says.

“When Westfield Woden first approached us I have to admit that it was a very daunting prospect to relocate from our current location in Kingston.  But as we talked it through, we began to see the fantastic opportunity being offered to bring local designers and makers to a large shopping centre and a whole new market.”

Christine says the move will bring enormous exposure to emerging designers who may have previously struggled to get their name out there.

“Independent designers generally can’t afford to rent space in a large shopping centre or are unable to produce enough stock to make it viable, so being able to bring a number of designers and makers into one place makes it much more manageable for them,” she says.

“Importantly, it enables local designers and makers to get a lot more exposure through the higher walk-by traffic as well as the opportunity to make more people aware of our local talent and sustainable fashion.

CARDIF boasts a rich collection of local labels, including: Hunter the Label, Rockstars and Royalty, Zilpah Tart, Charly Thorn, Minimum, Every Thread Counts, Teresa Zarlenga, We Will Multiply, and Cat’s Pyjamas Sleepwear Co.

Jewellery lovers will also be spoilt for choice, with Connie Dimas, Emily Boyd, In My Element, Pip Keane, Sarah Bourke and Seraglio all stocked in the CARDIF Collective boutique.

The collaborative space will have a range of classes and workshops available for people wanting to learn to sew, along with patternmaking, upcycling and tailoring.

“The space won’t just be dedicated to the fashion industry—we’re hoping that it will also provide a space for anyone in the community to come and learn, or just sit and chat or be inspired.  We’re always looking for diverse courses or meetup opportunities,” Christine says.

“Local designers and makers who are interested in getting involved can also pop in and have a chat with us at any time.”

the essentials

What: CARDIF Collective
Where: Westfield Woden, level two (near Country Road)
When: Set to open in July 2018
Web: cardifcollective.com.au

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Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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