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Her fashion: Hoku Dreamwear

Samara Gentle

Each time I find out about a new designer in Canberra, I’m amazed at the talent in which we cultivate in this city. There really is nothing that the people of Canberra can’t do.

Jo Flynn from Hoku Dreamwear is no exception. A Canberran with a dream that’s turned into a reality, “I wanted to be me, do me, and make my own decisions” shares Jo.

It’s no surprise to hear of Jo’s story, similiar to many other designers and creative minds—working in a 9 to 5 job, feeling unfulfilled, unmotivated, unhappy and suffocated. Until she reached a turning point that pushed her to quit her job and book a one way ticket overseas for some much needed adventure.

“This is how Hoku Dreamwear came about,” she begins.

“I wanted to…encourage others to follow their dreams – no matter how small or large.”

A Hawaiian word for ‘star’, Hoku has seen Jo’s life follow a path chasing her stars and wishes.

Reflecting on her summer collection, Jo says “The 2015 Summer collection has been inspired by moments in time, the journey – not the destination. All the prints were taken in Maui, Hawaii.”

If you think her designs look like a feminine take on the oversized tee then you’d be spot on. Each piece is an over-sized men’s cut tee or singlet, which when you think about it, who doesn’t love wearing them?

Not only has Jo literally chased her dreams from one island to the next, she’s also found a way to give back through the Make A Wish Foundation.

“I wanted to align my business with a charity with similar beliefs as Hoku – dreams and wishes turning into reality, no matter how small or large.”

“I chose Make-A-Wish Australia as I want to be able to help others have their wishes come true.

“The contributions from Hoku go towards giving sick kids hope and strength to face the challenges of their illness and happiness from their experience.”

From every item sold in the 2015 Summer collection, $2 will go to the Make A Wish Foundation giving you the perfect reason to indulge in a local designer and feel good about it too!

“I am currently working on my winter collection for 2015 and also chatting to other dreamers about collaborating,” says Jo.

“Our intention is to create a community of dreamers who share stories and inspire others, so collaborating with other people who have a story to tell will be part of the process and journey of Hoku.”

When asked about the future Jo answers, “I plan to release two collections per year – summer and winter – with the odd occasion of limited edition.

“The limited editions will be one-off designs or collaborations with other dreamers.”

Excited to see where this dreamer goes, I’m off to buy myself some new Dreamwear!

Scroll through the 2015 Summer Collection look book or indulge a Dreamwear piece by visiting Hoku Dreamwear online.


Samara Gentle

Samara is a Canberra based freelance makeup artist who specialises in bridal and event makeup but loves the creativity of fashion and editorial. She has a passion for sharing her pro knowledge and seeing other women embrace makeup to help share their personal style. More about the Author

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