Cartier Masthead Final Weeks

Home Stories: Renee Douros

Ashley Feraude and Bel Combridge

I’ve been keeping my eye on Renee’s many business ventures over the years, starting with Hooray! Magazine, followed by The Floral Society, then Sugar Deli, Planted and, most recently, The Social Club.

It’s not because my partner bought the HOORAY! business or that I’m much of a sweet tooth, but because I’ve found the development of her branding style across all those initiatives really appealing—clean, modern and distinctive.

Over a year ago, I was attracted to the cool logo on the door of Renee’s The Floral Society in Kingston. Once inside, I started to pick out flower options for my partner and spotted a classic, but very unloved, bike leaning over a stack of boxes.

‘I’ll take a bunch of peonies, some of those green leafy things…and that old bike thanks’.

Renee looked over her shoulder and said ‘Ok, you might as well. I rode it once, I don’t think it has brakes, had to scream at people on the sidewalk to jump out of the way—and haven’t been game to get back on since’.

When I was picking up the bike a week later I did ask Renee whether she would be open to appearing on Home Stories since I was really keen to see how someone with her aesthetic applies it to her home (plus who knows—she may have more cool old bikes there). She said ‘yes’, and a year later, here we are.

You should also know that I ended up restoring that bike, worked out how the brakes work and now I’m the one screaming at people on the sidewalk (but it’s usually with ‘How cool is my bike? It has brakes!’).

I picked up our photographer Bel on a rather cold day and we headed over the Queanbeyan where Renee lives with her husband Glen and daughter Rose. The home is owned by her family who move around their collective homes depending on life stages, needs and need for proximity to the rest of the relatives. You have to admit this is a great idea, and if my family wasn’t just my parents and I, I would totally sign up for this family home lottery.

Before moving in, Renee renovated the interior of the traditional orange brick lined home to bring it into her taste.

“You know Ashley, there’s our woggy and there’s the woggy of the previous generation,” she said.

Having a European background, I completely know what Renee is referring to—the generational difference being lots of crystal in heavy wooden cabinets, thick curtains, brass chandeliers and a special living room that nobody was allowed to use (and most likely containing furniture covered in plastic, too).

That style has a real charm to it and it reminds me of my grandmother’s place, which was always filled with the smell of freshly-made poppy seed cake. But the main advantage of this new take on interior styling is that the entire home is made for living with ease, comfort and personal style. As Renee put it “There is no ‘special’ room because every room is for the everyday.”

We hadn’t moved beyond the hallway, but I knew the style presented in Renee’s businesses was indeed extended to her home. Lots of white surfaces, pale floorboards, rose and pink tones as highlights (including the awesome ‘Til Death neon), lush sofas and pillows, all complemented by dark décor elements and Hamptons-inspired panels. Despite having a two-year-old, the place is clutter-free, modern and distinctive.

“It’s a style that I find very comforting. Being reserved in what you own and how you put elements together gives that visual space rather than clutter,” said Renee. Of course, it takes time to find your own style and Renee recalls that she was not always like that.

“When I lived alone in an apartment, the place was filled with contrasts and all sorts of different visually-competing things, but over time I listened to what made me calmer and happier.”

Even though there’s not going to be a pop quiz at the end of this story, I will labour one point that I feel is important. Interior styling is an ongoing process that evolves as you change. After reading our Home Stories series, many of you have mentioned that the inspiration you find in other people’s homes helps you to define your future home. And that’s perfect, but don’t forget to be happy with what you have now and enjoy the gradual change.















Read all of Ashley’s Home Stories series here and read about Canberra Centre’s homewares haven here.

Home Stories is brought to you in partnership with Canberra Centre

Photography by Bel Combridge.


Ashley Feraude

Ashley Feraude is a creative consultant, music producer and man-about-town. Under his Sound Technique agency, he provides award-winning consultancy services ranging from branding design, creative content development and event music direction for events and hospitality venues. Under the alias Magnifik, he produces award-winning original music filled with electronic soul and performs melodic DJ sets at numerous night spots, events and festivals. And if that wasn’t enough, Ashley is also the author of this insightful interior design editorial series. So is he suffering from split personality disorder and has an obsession over pointy awards? Not really...he just loves design, music and getting an insight into people’s personalities. Plus he likes being really busy. More about the Author


Bel Combridge

Bel Combridge is a photographer, design whizz and adventure enthusiast based in Canberra, but always wondering where next. A self-confessed aesthetic addict, Bel lives for all things creative, design, and delicious. Keep up with her latest adventures on on Instagram @belcombridgephotography. More about the Author

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