Buvette Masthead

Pink Ink set for brand new look

Laura Peppas

It’s a store that prides itself on expertly styling its clients, and now Pink Ink is set for a revamp of its own.

The Braddon boutique is preparing to unveil an exciting new “art meets fashion” concept at an exclusive event on 28 October with special guest, Editor of Harper’s BAZAAR Kellie Hush.

While we can’t tell you too much about the new approach (you’ll have to wait until the big reveal), Pink Ink director Jane Pettersen says the store’s philosophy remains.

“It’s very much a case of same Pink, new concept,” says Jane.

“We are a destination and a unique experience that you really can’t find in another shopping environment in Canberra. For us it’s about the experience, the product and the service.”

Opening its doors in 2003, Pink Ink was at the forefront of change in the now thriving Lonsdale Street, eventually moving across the road to the trendy Mode 3 building.

Pip x, Jane Pettersen and x of Pink Ink.

Pip Thompson, Jane Pettersen and Katrina Kelly of Pink Ink.

With a luxury brand portfolio including Max Mara and Ellery and personal styling as an integral part of the service, the boutique has steadily built a loyal following of customers.

“We were there back when Braddon was just an industrial street and over that time we’ve had so many customers who just keep coming back for that same unique experience,” says Jane.

“Having Kellie Hush join us for this evening is a special fashion experience for Canberra. We are very excited to welcome such a key figure in the Australian fashion scene.”

Jane says the new concept will promote the “intimate luxury experience” that the store has always prided itself on.

Like fashion, Jane says the secret to the boutique’s longevity is “reinvention” in all aspects.

“Pink has always being at the forefront of change in fashion brands, in artistic design and its commercial delivery,” she says.

“The fashion industry is about risk taking, it’s not about running safe all the time, and that’s another thing that we have done – we’ve always sought to be adaptable to change.”

Want to be the first to see just what’s in store? HerCanberra has five tickets to this exclusive event. To be in the running, post your interpretation of ‘Pink is the New Black’ to your Instagram account and be sure to use the hashtags #pinkisthenewblack, #hercanberra and #pinkink. 

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Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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