MEJ Masthead

Swiish and stylish sister time

Emma Macdonald
They preach style and sisterly love.

And now Sally Obermeder and Maha Koraiem are coming to Canberra to preach trans-seasonal wardrobes and the merits of thermal underwear.

Yes. You read that correctly. The energetic duo, who established their style blog Swiish almost five years ago, are hosting a masterclass at the Canberra Centre on Saturday 22 April which will provide women with some style guidance to navigate these tricky weeks when you could be basking in autumnal sunshine one minute and fending off frostbite the next.

Sally is the more immediately recognisable of the two, having enjoyed a successful television career and hosting the Daily Edition. But she came to heartbreaking national prominence when she was diagnosed with Stage 3 breast cancer the day after giving birth to her now five-year-old daughter Annabelle Grace.

Sally bears an uncanny resemblance to Maha, who is her best friend as well as business-partner in the Swiish empire which includes an online store as well as a health, beauty and lifestyle blog.

The pair are virtually inseparable, living within a few streets of each other, and spending their days together nutting out ideas, researching trends and lifestyle hacks and growing their brand.

Sisters Sally Obermeder and Maha Koraiem are coming to Canberra to talk style.

Sisters Sally Obermeder and Maha Koraiem are coming to Canberra to talk style.

Sally, meanwhile, is enjoying perfect health and four months ago welcomed a new baby, Elyssa Rose, into the family via a US-based surrogate.

As she chats to HerCanberra, the newest style icon in the family can be heard chirruping in the background and a besotted Sally describes her “the sweetest little chicken”.

Some might worry that living so close and spending almost every waking moment together – bar the hours Sally is filming each day – is perhaps “too much sister time”. But Sally and Maha have a healthy relationship that encourages difference and debate.

“So I am the details person,” explains Maha.

“Sally, it’s fair to say, doesn’t always think things through. She is more likely to yell out an idea across the room, while I will wonder, ‘yes, but how is that going to work?’.”

The plus side of Sally’s creativity for Maha is that “she really pushes the boundaries and forces me to consider new ways to do things which is always good.”

Sally counters that it is reassuring having Maha around because “she stuff gets done and it doesn’t turn into a shemozzle.”

Both women profess to having minds that never shut down and are constantly on the hunt for new inspiration and ideas for their online world. But they both love the interaction of real people and are relishing the opportunity to connect with an audience in Canberra.

They will discuss trans-seasonal wardrobes and how to take a warm-weather outfit and enhance it for cooler temperatures without going out and having to buy an entire new wardrobe.

“Think of putting a turtleneck under a drop-hem dress with some boots, it is that whole 90’s look coming back again”.

They will discuss the new look in jeans—bootleg and flared—and which footwear is best for this as well as emerging trends in satin and silk, metallics, lace, gingham, florals, and bell-sleeve tops.

Also, let’s not forget the thermals.

Maha says she doesn’t know which is worse – being cold or being hungry.

“I hate both.” She says Canberra women should get over their innate scepticism regarding thermal underwear and embrace the fine-knit and non-bulky undergarments.

“What it actually does is allow you to wear whatever you want with the knowledge you are going to stay warm underneath,” says Maha.

She also encourages hats, beanies and biker caps as a winter accessory worth finding.

“Then you can go outside and enjoy life.”

the essentials

What: Sally Obermeder and Maha Koraiem Style Masterclass
When: Saturday 22 April, 11am – 12:30pm
Where: Level 1, near Country Road
Book: To secure a spot, book your ticket at

This is a sponsored editorial. For more information on sponsored editorials, click here.


Emma Macdonald

Emma Macdonald has been writing about Canberra and its people for more than 20 years, winning numerous awards for her journalism - including a Walkley or two - along the way. Canberra born and bred, she’s fiercely loyal to the city, tribally inner-north, and relieved the rest of the country is finally recognising Canberra’s cool and creative credentials. More about the Author

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