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The secret’s out: new Trade Secret to open

Laura Peppas

There’s no better feeling than when you unexpectedly stumble across that perfect dress or coat for a fraction of the price you thought it would be – it’s akin to what I can only imagine crews of pirates felt when they found buried treasure at sea.

That “treasure hunt” experience is the vision behind Canberra’s brand new Trade Secret Store, opening at the Canberra Outlet Centre in Fyshwick this Saturday 16 May.

The 1,600 square metre store, which will replace the original Majura Park store, stocks the latest national and international fashions and homewares for up to 60 per cent off other stores’ prices.*

Trade Secret General Manager of Stores and Operations Matthew Mackenzie says the new store format makes it simpler for customers to find what they are looking for, with products cleverly merchandised into their category and size.

“The latest store formats have been rolled out across recent store openings in Victoria and Queensland and it’s really resonated with our customers – they love the ‘treasure hunt’ experience of the new layout, as well continuing to find the amazing big brand bargains that Trade Secret is known for,” Matthew says.

“We love our Canberra customers – they have been very loyal to us over the years since we first opened at Majura Park in 2008 and Woden in 2012. We think our customers are going to be thrilled by our new store format, and we can’t wait to open our doors at Canberra Outlet Centre.”

Our fashion-savvy host and stylist behind Her Canberra’s Cheap and Chic video series, Nicole Dwight, will also be offering styling assistance on the opening day to lucky customers from 10am – 1pm.

Trade Secret first opened its doors in Southport on the Gold Coast in 1992 and has since expanded with 34 stores along the East Coast of Australia, employing over 1,000 people.

The “secret” of the store is a team of buyers deal directly with top brand fashion houses and suppliers from Australia and all over the world to source fashion, homewares and accessories, passing their savings on to customers who will save up to 60 per cent on current season items compared to other stores’ prices.*

Matthew says store stock changes daily and their team buy close to the market, so there’s always a new range of current season items from the hottest brands to discover in store.

“We’re thrilled to be opening at Canberra Outlet Centre and we’re excited to be giving our customers a ‘new look’ Trade Secret store,” says Matthew.

The essentials 

What: Trade Secret Grand Opening
When: 9am – 6pm, Saturday May 16 2015
Where: Canberra Outlet Centre, 337 Canberra Avenue, Fyshwick
Web: www.tradesecret.com.au

This is a sponsored post.

*Disclaimer: Savings based on comparative product found in another retail store or online.


Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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