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They All Hate Us reveal their style secrets

Laura Peppas

They’re arguably Sydney’s most stylish duo; so it’s not surprising Tash Sefton and Elle Ferguson’s fashion and lifestyle blog, They All Hate Us, took off so quickly when it was launched eight years ago.

Filled with inspirational quotes, achingly cool photos and lust worthy fashion, it’s become the ultimate “go-to” site for the latest trends and must-haves. Today the blog has more than 300,000 new visitors each month, and over 155,000 loyal followers on Instagram.

On 26 September Tash and Elle will visit Canberra Centre to host an exclusive fashion workshop, sharing their top tips for a stylish season ahead, including their need-to-know advice on how to accessorise your summer style both off- and on-duty.

Ahead of the workshop, we picked the girls’ brains on the season’s upcoming trends, style crimes and how to create your own personal style.

What can people expect to learn at your Canberra Centre workshop?

Elle: We can’t wait for the workshops, Tash and I are SO excited to share with our audience upcoming trends for the season ahead, how we make our wardrobes work, key pieces that every woman needs for their wardrobe and a little on how the wonderful world of They All Hate Us works.

Can you share a few of this season’s trends?

Elle: The 70’s is back in a HUGE way… within this trend there are two extremes – think Penny Lane from Almost Famous to Farrah Fawcett and that hair flick. In fashion terms a real boho babe and a super chic and clean classic style. Flares, lace up sandals, boho dresses, suede and fringing – the list goes on!

If you could only keep three pieces from your closet, what would they be?

Elle: Denim shorts (because they are a must), a hand sewn silk blouse my mum made me and all my Baby Anything jewellery.

Tash: My Chanel handbag, my denim Jean collection (sorry I couldn’t save only 1 pair!), my yeezy boost Adidas trainers as I wear them nearly every day.

Tash Sefton and Elle Ferguson.

Tash Sefton and Elle Ferguson.

What are some of the ultimate style crimes committed by women that you’ve seen on the streets?

Elle: I personally think don’t let the size on the tag determine whether you purchase or not. I can be a size small in one store and a large in another. It doesn’t matter what size it is you just need to feel good it what you are buying. Also tights are NOT pants!

Tash: When women think because it’s a brand name item or expensive it’s right for them. It’s so important to wear what’s right for you and not something that’s in “fashion” and doesn’t suit you. Also designers get it wrong too, so it’s important to filter.

When you were first starting out, did you ever think you would get so many followers?

Elle: I remember when I hit 100 followers I thought it was HUGE, I rang my mum and was like this is so amazing! So in short I never would have guessed that I would have the ‘followers’ I have today.

Tash: It’s really nice because we talk to them all like we are friends. It’s amazing that you can have a relationship with people you don’t know from the other side of the globe. It’s a strange reality but so so cool.

Why do you think your posts are so popular?

Elle: I think people can relate to my posts, it’s a look into my world and the world of They All Hate Us. It’s a journey and on that journey I’m lucky enough to find like minded people that want to come along for the ride.

Tash: They are very real and what we love. So I think our readers can see that too.

What are five top tips for creating your own personal style?


1. Remember that it is YOUR style

2. Find what works for you

3. If it doesn’t work feel free to try something else, these are your rules

4. Stay true to what you love

5. Sometimes your personal style just happens without you knowing… I was wearing shorts just because they worked for me before someone pointed out to me they had become my ‘thing’


1. But more wow and less stuff

2. Investment shop – wearing classics with a fashion twist works all year any season

3. Don’t wear something you don’t feel confident in

4. Always look in the mirror before leaving the house.

5. Wearing black all the time is ok!

the essentials:
What: Fashion Workshop hosted by They All Hate Us
When: Saturday, 26 September 2 pm – 3.30 pm
Where: Canberra Centre, in between Country Road and Jigsaw on Level 1
How much: $50 per person, includes a complimentary $50 Canberra Centre Gift Card and a style bag to take home
Web (bookings essential): http://www.moshtix.com.au/v2/event/style-workshop-with-tash-sefton-and-elle-ferguson/80378


Laura Peppas

Laura Peppas is HerCanberra's senior journalist and communications manager and is the Editor of Unveiled, HerCanberra's wedding magazine. She is enjoying uncovering all that Canberra has to offer, meeting some intriguing locals and working with a pretty awesome bunch of women. Laura has lived in Canberra for most of her life and when she's not writing fervently she enjoys pursuing her passion for travel, reading, online shopping and chai tea. More about the Author

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