A stylish difference: introducing some new designers for Fashfest 2014 | HerCanberra

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A stylish difference: introducing some new designers for Fashfest 2014

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It’s an understatement to say there’s a lot going on with Fashfest this year—new and exciting changes; bigger and better as promised…and that includes a line-up of new designers who are as diverse as designers could possibly be, each with their own style and inspiration. Here’s a snapshot of what drives a few of the new creatives and how they explore the complex world of fashion.

[pe2-image src=”http://lh5.ggpht.com/-qElNwIaAv0A/Uy6S8zejAvI/AAAAAAAABSQ/67GygLQFT4s/s144-c-o/Reneira_lo_130204_01.jpg” href=”https://picasaweb.google.com/108454826374315674707/FashfestNewDesigners2014#5993889727384847090″ caption=”Reneira” type=”image” alt=”Reneira_lo_130204_01.jpg” pe2_single_image_size=”w614″ pe2_img_align=”center” ]

Sisters Taliya and Danielle Bloom, self-taught sewers, who named their label after their sweet grandmother who encouraged their love of fashion, are creating a collection of sophisticated, feminine, edgy garments, all pieces individually crafted. The Reneira Brand (above) is for women aged 16 to 29 who aren’t afraid to make a statement.

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Another young designer, also making her first appearance at Fashfest 2014, is Philippa Soutberg of the label Recollection (above). Philippa is an extensive traveller who loves Australia’s natural and rural landscape and this is the inspiration for the collection she will showcase on the runway. Designed for women aged 24 to 45 years of age, Recollection’s fashion aesthetic is about providing wearers with meaning, memories and positive experiences of travel and home.

Fashfest is devoted to sustainable practices in design, more so than most other main fashion events held across Australia. It’s part of Fashfest’s charming quirkiness and what makes it more an experience than just an event.

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Making her debut is local designer Hannah Parris, of Audrey Blue (above), who believes we need to carry the core principles of environmental responsibility and social justice into everything we do and that includes selecting our wardrobe. Hannah is passionate about designing clothes that reflect the needs of consumers keen on eco-living and she focuses on trans-seasonal and multi-seasonal pieces that suit different body types.

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Making clothing and accessories out of recycled remnants, rescued oddments and deconstructed garments is what drives Hanny Dewar of Hanny-d Creations (above). The result? Highly wearable, one-off, timeless pieces that have a unique edge and help protect the environment in their own beautiful way.

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G.Ginchy’s sustainable practices (above) are just as fascinating. Designer Gina Ginchy specialises in bespoke, up-cycled garments with influences from the 1940s to 1970s. She concentrates on making stunning clothes for petite women who want to look a bit more curvaceous. When designing, Gina always starts by creating a perfect size six and then takes it from there.

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Once more daring to be different, Fashfest has taken a big step forward and invited Hijab House, located in Sydney, to present its stylish, modest clothing for young Muslim women (above), something that is not again often done in ‘mainstream fashion events’. The company’s head designer, Sophie Loader, grew up here and studied at the Canberra Institute of Technology. Local connection is important for Fashfest.

Ashani Madola, of All eyes on Us, recently moved to Canberra having studied at the Raffles Design Institute in Singapore. She graduated in 2009 and then moved to Dubai working for design and retail companies. Ashani is getting ready to launch a collection of romantic and sensual garments at Fashfest, mixing sculptural tailoring with eye-catching colours and unique detailing.

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Speaking of detailing, BMdesigns will showcase Barbara Mickelson’s highly creative headware (above) which celebrates the theatre of hats. Like many designers on the catwalk at Fashfest 2014, Barbara graduated from CIT with a Bachelor of Design (Fashion) and her collection promises to create a buzz.

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The darling Darling Sisters, who don’t design but who transport you back in time—to an age of luxury and opulence—will pull together a show segment of superb vintage wear (above).

What else is new at Fashfest this year?

Assigned seating, tiered seating and special experiences packages that get you on a guided tour backstage. Moet et Chandon is on board with champagne flowing at the VIP bar, Rolfe Classic BMW has signed up and the Canberra Airport is back once more, reflecting its long-term commitment to supporting entrepreneurs in Canberra flourish.

the essentials

What: FASHFEST 2014
When: 7pm for an 8:30pm start, Wednesday 30 April to Saturday 3 May
Where: 3 Molonglo Drive, Brindabella Business Park, Canberra Airport
Tickets: Prices as above—all prices include GST. On sale from 9am Wednesday 5 March from www.fashfest.com.au
Web: www.fashfest.com.au

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