Canberra Centre’s Ainslie Mall is officially complete, with the opening of luxe café Stanton House…
Don’t expect to walk into Pink and leave unchanged. The icon of Lonsdale Street, Braddon, is not just a fashion boutique, it’s a transformative experience.
As any Canberra fashion lover will attest, a visit to this vibrant, immersive hub of global art and creativity will broaden your fashion horizons, change your outlook on wearability and encourage a new appreciation of your existing wardrobe.
Considered fashion is what it’s all about at Pink, and owner Jane Pettersen has built up an extremely devoted clientele over the last two decades—not just a veritable who’s who of Canberra, but also interstate visitors who search out Pink for its curated seasonal edit and the priceless, bespoke styling expertise of staff.
As she prepares for the next chapter of her life and puts her renowned fashion business on the market for the next generation, she shares an insight into what Canberra looked like 19 years ago.
“When I first opened Pink, Canberra was a barren landscape,” she says. “Braddon was dirty, a total boy’s zone with lots of panel beaters.”
“But I saw a niche, I knew similar shops thrived in urban areas in Melbourne. Braddon was close enough to the Canberra CBD and had an interesting grungy vibe,” she recalls.
“I painted the shop bright pink, and people did find it confronting to come at first. It took a bit of time for the word to spread but soon enough people fell in love with the unique experience and the location. We were unusual.”
Today, Lonsdale Street is one of Canberra’s most thriving precincts, known not only nationally but globally, thanks to positive coverage in The New York Times and Lonely Planet. And Pink certainly had its part to play in Canberra being called “The Cool Little Capital”.
Jane’s instinct for interesting designers, her self-confessed love for luxury, fabrics, texture and most importantly, her devotion to empowering women have become Pink’s trademark.
“I like mystique, intrigue. It’s the emotive part of fashion that’s my biggest passion. Watching people evolve, right in front of my eyes, that’s the real motivation for me.”
The boutique places great emphasis on consumers carefully choosing their purchases, and investing in classic, versatile pieces which will transform an existing wardrobe, whether it be a structured jacket, a new skirt, a slimline cardigan, a work dress, colourful earrings, or that perfect pair of tailored pants.
Jane is a champion of the boutique experience where clients can express their lifestyle needs and leave with a piece that will be worn, and worn often.
Her seasonal edits have been inspired by years of travel, a willingness to take a stylish risk with fashion (and encourage the same adventurous spirit in her clientele) and never settling.
“I’m always searching, always seeking, I’m never happy with the status quo.”
Indeed, Jane says it’s time to pass the baton and invite a new generation of fashion lovers to take the reins of Pink. Throughout her time in Braddon, she was the master of reinvention. So when new creative opportunities arose, Jane realised this was the perfect time to prepare the business for sale.
“There is so much more potential now than when I started 20 years ago, Braddon is absolutely pumping,” she says. “Now is the time to take Pink and put your own creative stamp on it. It’s a business for someone with an aspirational desire to work amongst such beauty. Someone who’s ready for a new challenge, who’s looking for a new opportunity, someone who really wants to own something special, and take our creativity and innovation to the next level.”
This is a rare, limited commercial opportunity to own one of Canberra’s most successful and most unique, retail businesses. With its high profile nationally, Pink is a sought-after fashion destination for existing and potential clients coming to Braddon.
Best of all, this is not just a keen business move, it’s a new chapter for someone to embrace the challenge of being a boss, a mentor, and innovator.
Are you the next owner of Pink? Contact Holly Komorowski on 0434 973 987.