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Wellbeing. It’s something we’re hyperaware of in 2020—and nourishing your wellbeing is about to get luxuriously philosophical with the launch of Adytum.
My curiosity was piqued when a package arrived at our office. Inside was incense, herbal tisane, bath soak, and body oil, all immaculately packaged with minimalist branding. Adytum, read the label.
It turns out this was just a taste of what’s to come when Braddon welcomes Adytum’s eponymous wellbeing space to Lonsdale Street later this month.
The newest creation of Canberra businesswoman Renee Douros—whose impeccable taste launched Kingston’s The Social Club, Hooray Magazine and Oh Hey! Store—Adytum taps into Renee’s long-held fascination with the third-place philosophy, as well as her Mediterranean roots.
“The third-place philosophy is a term coined by sociologist Ray Oldenburg in the 1980s and prophesies that the ‘first place’ is your home, the ‘second place’ is work and the ‘third place’ is the moments and spaces in-between,” explains Renee.
“Adytum is our interpretation and exploration of the third-place philosophy. It is fluid and applies to a variety of mediums, both physical and experiential, that aid the individual in manifesting their own third-place.”
Drawing on the connection between self-care and wellness through a range of experiences—both intellectual and physical—Adytum will launch at 27 Lonsdale Street (next door to POP Canberra) in late August 2020 as a semi-permanent library featuring hand-selected titles on wellbeing, design, philosophy, architecture and craft, as well as hosting a curated event series.
Then, in mid-2021, Adytum will open a second ‘urban sanctum’, across the street, unveiling the brand’s flagship space as well as physical wellness offerings.
“We aren’t revealing too much just yet, but the space will act as a sanctuary nestled in an urban environment,” says Renee. “We’ll be offering wellness and self-care-based services including an in-house alchemist, hair and scalp spa, juicery and a bathhouse.”
While the word ‘bathhouse’ will likely spark joy in the hearts of many tired Canberrans, you’ll also be able to take Adytum’s wellness practices into your home, with the launch of their own collection of certified organic, botanical-based products.
These will include hand-rolled incense made from all-natural resins, floral extracts and essential oils, mineral-rich bath soaks hand-blended with leaves and flowers, naturopath formulated botanical tisanes and research-based oils with botanical extracts.
“Our approach to products is uncompromising; focussing on both quality and consciousness in equal parts,” says Renee. “Sourcing only certified organic ingredients to using innovative, eco-friendly packaging solutions.”
“The ritual of a brewing a loose-leaf tisane [herbal tea] or lathering your body in a fragrant oil should be practised with care and intention, transporting you to a destination that is free from distractions of the modern world. Your own third place.”
Canberrans will also be able to take Adytum’s core pillars of wellness and philosophy home through a quarterly print title, which will launch early next year.
Where: Lonsdale Street, Braddon
When: Launching August 2020
Photography: Traianos Pakioufakis