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Made for him (and her): Braddon Tailors

Wendy Johnson

Hot off the heels of FashfestBraddon Tailors has thrown open the doors to its first retail store, offering suiting made with luxury fabrics and precision-tailoring techniques.

But don’t get it in your head that this is another store only for ‘the guys’ (check out our roadtest of the bespoke suiting process here). Owner Pip Morgan says the new 46-square metre Braddon Tailors store, in the Ori Building on Lonsdale Street, caters for women too.

Pip Morgan of Braddon Tailors. Photography by Stella-Rae Zelnik.

Pip Morgan of Braddon Tailors. Photography by Stella-Rae Zelnik.

‘There’s been a surge in interest from women since our “Wintery Exploits” collection was launched on the catwalk at Fashfest and before that Virgin Australia Melbourne Fashion Week,’ says Pip. ‘Many women instinctively know how a perfectly fitted jacket, shirt or suit makes for a polished look and for total comfort. It’s about investing in being well dressed.’

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Braddon Tailors on the Fashfest catwalk. Photography: Rebecca Doyle Photography.

 

And we all know, or should know, that ill-fitting clothing is ‘not on’—sleeves too long, pants too long or short, and shoulders drooping make men in suits look less than tidy. But it’s just as bad when females wear ill-fitting suits. ‘They look messy and unprofessional,’ says Pip. ‘A made-to-measure suit, on the other hand, instils confidence and draws the right kind of attention.’

The Braddon Tailors store—diagonally opposite Assemblage Project, owned by fashion designer Karen Lee who was also at Fashfest this year—is a small but intimate space with two fitting rooms at the back.

 

Suits start at $900 and climb up depending on a range of factors, says Pip, including fabric and lining choice, buttons and special design elements. ‘These are pieces designed to transcend seasons, fads and are guaranteed to last for a long, long time,’ says Pip. ‘It’s the value of an investment.’

Braddon Tailors' staff consults with a client. Photo: Jonathon McFeat.

Braddon Tailors’ staff consults with a client. Photography: Jonathon McFeat.

The process for having your very own suit made by Braddon Tailors is simple. You book an appointment for a consultation, look at the large number and wide range of fabrics available, including from mills that serve the Royals, and mills that have been creating bespoke fabrics since the early 1700s. You then get professionally measured by Braddon Tailors’ trained staff, decide on the special elements that will make your suit your’s and your’s only, and then return for fittings until everything is ‘just so’.

Suits are machine sewn in China by the highest quality tailors using laser equipment for the ultimate in precision, or they are hand stitched in Italy.

‘The end result for women is an Yves St Laurent look,’ says Pip. ‘Who can forget the ‘Le Smoking Tuxedo Suit’ launched by the designer in 1966? There was no turning back for women.’

Ties and buttonholes from Braddon Tailors. Photography: Jonathon McFeat.

Ties and buttonholes from Braddon Tailors. Photography: Jonathon McFeat.

If you’ve no need for a suit but have a man in your life who loves to indulge in a bit of luxury every now and again, Braddon Tailors carries Casa Pavone regular ties, bow ties, pocket squares, and scarves crafted in Italy or hand-printed in England. Swanky socks, made out of organic cotton by a company of the same name in New Zealand, take men to another level with bold patterns and colours (who says socks have to be boring?).

Well suited at Braddon Tailors. Photography: Jonathon McFeat.

Well suited at Braddon Tailors. Photography: Jonathon McFeat.

Soon other accessories for the ‘gentleman’ in your world will be in store, including fine leather goods by Dents, as well as cufflinks, tuxedo studs, lapel pins and bracelets for the discerning gentleman by internationally renowned Cudworth. Father’s Day anyone? Early Christmas shopping?

And in case you’re curious about the name ‘Braddon Tailors’? The first word is named after the suburb in which the new shop is located. The second word is not to be confused with the type of place that will hem the new jeans you just bought in a shopping mall. ‘There are other “tailors” for that,’ says Pip.

the essentials

What: Braddon Tailors
Where: ORI Building, 28-30 Lonsdale Street, Braddon.
When: 10am to 5:30pm Tuesday to Friday; 10am to 5pm, Saturday.
Call: 02 6181 6442
Web: www.braddontailors.com

Wendy Johnson

Wendy Johnson graduated with a Master’s Degree in Journalism from Carleton University, Ottawa, Canada, a few decades ago. She’s been living in Australia since 1995, having fallen in love with eucalypt trees and kangaroos. Wendy is passionate about Canberra and all the nation’s capital has to offer. She loves to write (about everything and anything) and owns her own pr and advertising business. More about the Author

  • Trish Smith

    My husband has just had two suits made by Braddon Tailors and they’re absolutely beautifully made. He’s not particularly thrilled about having to wear a suit and tie to work (his previous workplace allowed ‘smart casual’ workwear) but he says the made-to-measure suit is SO comfortable to wear that he doesn’t mind. I’m tempted to pop in and see what they could make for me!