Canberra hair maven Julie Okely takes Dilkara Australia to the 2021 Global Sister Pitch | HerCanberra

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Canberra hair maven Julie Okely takes Dilkara Australia to the 2021 Global Sister Pitch

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Canberrans have long been fans of local hair maven Julie Okely’s beauty line Dilkara Essence of Australia since she founded the brand in 2016.

But earlier this week, Julie took Dilkara to the next level, presenting at the third national Global Sisters Sister Pitch in front of 30 high profile CEOs, founders, and senior executives.

Julie, a proud Kamillaroi woman, founded Dilkara to celebrate the properties of native Australian ingredients that have been used by First Nations peoples for centuries.

“My priority has always been to create products that I believe in, whilst educating others along the way about our Indigenous heritage with the hope to bring people together as a community,” says Julie, who adds that now is the perfect time for a product like Dilkara.

“Consumers are becoming more conscious of wanting to use natural and organic ingredients wherever possible, and they are becoming more aware of where they choose to spend their money on these purchases,” she explains.

During her five minute pitch, Julie called upon the 30 CEOs, seeking introductions to national supermarkets and beauty chains.

Other panellists include celebrity chef Shane Delia, Big Red Group founder Naomi Simson, Vogue Australia Editor-In-Chief Edwina McCann and representatives from brands such as VISA, Nestle, Microsoft, Oroton, Afterpay, eBay, Google, the Boston Consulting Group, PwC, and KPMG.

Dilkara products.

Global Sisters CEO Mandy Richards says Sister Pitch offers a rare and valuable opportunity for the participating CEOs and leaders, and the entrepreneurial Sisters participating, to connect.

“Our previous Sister Pitch events have been extraordinary successes,” she says. “One of our events saw our Sisters [entrepreneurial women and members of our community], securing close to 1 million dollars in pro bono business support and sales opportunities.”

For Julie, the pitch day was the perfect platform to showcase Dilkara’s unique approach to beauty—and connection to cultural heritage.

“Sister Pitch is the opportunity of a lifetime; a chance to share the story of Dilkara across the world and bring our community a little closer; for Indigenous products to be recognised and accepted as part of Australia’s history.”

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Feature image: Lori Cicchini 

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