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A beautiful new face on Constitution Avenue

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Constitution Avenue in Campbell is fast becoming a commercial thoroughfare in its own right.

And now those passing through, or living in any of the new apartments located there, are going to look a whole lot more polished.

Alchemy has opened on a light and airy corner of the precinct—on the corner of Pentland and Kalma Streets facing the park.

It is the brainchild of beauty therapist and qualified makeup artist Loren Gilbert and provides a suite of beauty services including makeup, brows, deluxe manicures and pedicures, cosmetic tattooing and full body waxing.

The salon uses Australian-made Ere Perez natural makeup and Lowana Skincare, which is an Indigenous-owned and made brand. Local Emi and Ivy candles infuse the air and are available for purchase.

For Loren, the beautiful space of the salon is a dream come true. Having managed Concept Makeup and Brows in Kingston, she took the plunge late last year to branch out on her own and now spends her days tending to clients and catching glimpses of Mount Ainslie through the massive glass windows.

“Some days I have to pinch myself that I am here,” she says.

Obsessed with the creativity of makeup—which Loren says is her version of fine art painting—combined with interaction with customers and the excitement of transformation, Loren says she has never looked back from pursuing a career in beauty.

She is obsessed with new makeup techniques and trends and firmly believes that a special occasion deserves a beautiful face as well as fresh hair and a new outfit. She is also a popular makeup artist for brides on their big day.

And when choosing a location for Alchemy, she realised that the central location of Constitution Avenue in Campbell was fast becoming its own cosmopolitan centre.

“I liked the apartment vibe and also the fact that so many new cafes and restaurants and shops are coming together in this area,” she said.

“I wanted to get in early and be part of its growth.”

The fact that Alchemy is close to Defence and the city, also means she has additional clientele options as well as her local clients who have followed her from Kingston.

“It was a massive leap to go out on my own, but I am so excited to finally be here.”

The salon is open Monday to Saturday between 10-6 pm and while bookings are recommended, Loren says some people pop in for a quick brow tidy up as they pass by.

She opens late by appointment on Thursdays.

In order to show off her beautiful new space and introduce her team of three colleagues, Loren is throwing an official opening party on Saturday 10 April.

There will be champagne and nibbles, a lip and cheek bar, and express manicures available to those who pop in.

“We would love to introduce ourselves both to the locals and also those who are in the vicinity,” she said.

The Essentials:
Alchemy Beauty Lab
Where: 59 Constitution Avenue Campbell
Open: Monday to Saturday 10-6 pm and late on Thursdays by appointment.
Opening party: Saturday 10 April from 5-7.30 pm
Contact: (02) 6182 9853 alchemybeautylab.net
Instagram: @alchemy.beautylab


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