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Tommy Hilfiger comes to Canberra

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Five reasons we are celebrating the arrival of international designer brand Tommy Hilfiger.

The HerCanberra team loves nothing more than to see an international fashion juggernaut come to our fair city. And judging by the crowds flocking to the new Tommy Hilfiger store at Canberra Centre since it opened late last week, you do too.

But we have spent some time in the new store researching the product, and we have some specific reasons to be excited about the arrival of the distinctive red white and blue.

No more travelling or online binges to satisfy our hunger for preppy dressing

That’s right, we all know the Tommy Hilfiger label, but we have had to snap it up on overseas trips, or purchase online. No need to flick through US Vogue with a frown on our face and deprived feeling in our hearts now though people.

Just a quick trip to Canberra Centre’s Ainslie Mall and the familiar all-American colour scheme is laid out in all of its glory.

We love that Tommy Hilfiger has invested in a flagship Canberra store and we love that it satisfies every single Ivy League fashion hankering we have ever had.

Athleisure has never looked so good

Tommy Hilfiger stocks a huge range of gear which looks as good in the gym as it does on the street—and vice versa. In an age where athleisure is an acceptable dress option, it is reassuring to know you can find sporty clothes that scream fashion.

The sneaker range is positively dangerous and when you pair it with leggings and a hoodie, the best bit is knowing the branding is so on point that everything is going to coordinate together perfectly. Mixing and matching has never been so easy.


If American college chic is your thing, then a perfect pair of blue denim jeans is as essential to your wardrobe as a home in the Hamptons and a yacht tan—only much, much more accessible.

Whether it is a skinny, straight or boyfriend leg, the Tommy Hilfiger denim range has that little extra something that lifts its jeans above the competition. We have tried several pairs on and can attest to the gorgeous fit and feel. And the labelling is hard not to love.

Silk corporate attire, thank you very much

Don’t think the store is simply a one-stop-shop for jeans and sweatshirts. The modern Tommy Hilfiger is dressing up for the office and has a line of beautiful silk separates to prove it.

A typographical print shirt dress with white trim looks like it could stage a board takeover before morning tea, as does a matching silk shirt which can be dressed up or down depending on the occasion.

A striking pantsuit in navy with a fine stripe detail looks brilliant on—as does the classic navy blazer, perhaps paired back with a cute monogrammed T and the boyfriend jeans.

Accessories, you hardly need to ask

Need sunglasses, watches, scarves, or bags? No matter your gender or style, there is something to suit you. The Tommy Hilfiger range is clever and interchangeable, and it literally is the case that any bag you pick out will match perfectly with the outfit you just chose.

There may have been some inter-office rivalry over who would actually get their hands on the enormous navy tote with striking orange lining and accents (we note that you could go the trademark red if you wanted to stay on-theme). But luckily there are enough options to keep everyone satisfied. And yes, we would like a cap with that.

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