15.05.16 Corr Blimey & Silver Atom_04_web

Corr Blimey! Canberra-made jeans!

Wendy Johnson
LouisaDeSmet_CorrBlimey_bio.jpg

Jeans. We love them but many of us hate to buy them. It can be tough to get the perfect fit and it’s tiring seeing ‘same, same’. Mass produced jeans, whether designer label or not, make you look like you’re drowning in a sea of denim.

Louisa de Smet, the designer behind independent Australian fashion label Corr Blimey, is fighting the mass production tide. She’s about to launch a new line of women’s jeans that are unique, well-made and truly local.

‘Strasse jeans’ (German for ‘street’) are both locally designed and locally made out of a special, raw and long-lasting denim sourced in Australia. They’ll be initially released as a limited edition in black with a unique gasoline-coloured interior (very stylish when the jeans are folded up at the bottom to form a cute cuff), and you can catch them for the first time this Saturday 5 July at the Hustle&Scout Twilight Fashion Market.

The carefully sourced fabric, while made of heavier, rigid denim, still sculpts beautifully to the body—essential for a quality jean capable of taking on the personality of the wearer. The design features Corr Blimey’s signature style on the waistband at the back—a notch in the band that is a heritage symbol from the label’s original jean design aesthetic—as well as a new style of slim split pocket and special stitching not found on any other style of jeans.

‘We wanted to add unique elements but without bulk, which women tend not to favor,’ says Louisa. ‘Like a shoe made of quality leather, these jeans mould to the shape of the wearer’s body. The more they’re worn they more character they develop.’

Although consumers are unaware, most jeans have their lifespan halved during manufacturing to give the impression of a life well-lived when jeans are first bought. Manufacturers do this by incorporating elastin into the denim, to get stretch and a snug fit, but the process means the fabric wears out much more quickly. ‘Our jeans do the opposite,’ says Louisa. ‘They take shape through long-lasting wear and are super comfortable.’

The jeans are the first Corr Blimey has designed specifically for women in nearly 10 years. Louisa says women had started to wear the label’s men’s jeans, including the Lymber Up style that caused a sensation on the catwalk for two years running at Fashfest.

‘Women loved wearing the jeans, not just for the quality of the denim but the idea of wearing something local and truly different than the typical jean seen in retail outlets,’ says Louisa. ‘They started to ask if we were ever going to create a style just for the female form. When the demand became great enough we started the design process.’

Heans detailing 2.jpg

Heans detailing 2.jpg

The design stays true to Corr Blimey’s signature look—sculptural streetwear that stands out in the crowd. And the Strasse jeans were inspired, as was Corr Blimey’s latest Fashfest collection, by Louisa’s trip to Berlin with her partner in life and business Steven Wright. Indeed, that collection is entitled Berlin.

Corr Blimey’s Strasse jeans will become a staple in the label’s garment lineup and every garment is cut, sewn, pressed and delivered by the designer, staying true to the label’s ethical production philosophy.

After the limited black quantities are sold Louisa will produce the new design in the gasoline blue (exterior) and sulphur gold (interior) fabric so popular with the men’s jeans. Corr Blimey is the only local designer to make jeans out of such denim.

‘The blue and sulphur is the last denim milled in Melbourne from Australian cotton,’ says Louisa. ‘We have about 60 metres of it so it’s worth its weight in gold to Corr Blimey and to those who buy a pair.’

Louisa will have samples of the jeans at the Hustle&Scout Twighlight Fashion Market (5 July, 3 to 8pm, NewActon Nishi) and be on hand to talk about the new jeans, advise how to wear them and take orders.

the essentials

What: Corr Blimey’s Strasse jeans
Where: View samples of the jeans at New Acton Precinct – Hustle&Scout Twilight Fashion Market
When: 3pm to 8pm this Saturday 5 July.
Web: Hustle&Scout website

Wendy Johnson

Wendy Johnson graduated with a Master’s Degree in Journalism from Carleton University, Ottawa, Canada, a few decades ago. She’s been living in Australia since 1995, having fallen in love with eucalypt trees and kangaroos. Wendy is passionate about Canberra and all the nation’s capital has to offer. She loves to write (about everything and anything) and owns her own pr and advertising business. More about the Author

  • Tricia

    any chance you will be selling size 16? I am a bit on the larger size and hate to be disappointed when manufacturers focus more on the 6 and 8 and leave me out.

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