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Love fashion? This is a sustainable design market you NEED to go to

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Helping the environment and looking good while doing it is always at the top of our to-do list.

That’s why founder and owner of Pure Pod, Kelli Donovan has teamed with Megan Luhrs from Goldfinch Store to open a Sustainable Design pop-up shop at the Fyshwick Niche Markets.

Taking place on Thursday 25 November from 5pm, Kelli and Megan are working in conjunction with Canberra Women in Business to help small business owners share their beautiful products.


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A post shared by Pure Pod (@purepod_studio)

With experience working in the fashion industry since the early ‘90s, Kelli is Canberra’s own ethical fashion pioneer. Using her industry knowledge and talent for design, her brand Pure Pod was founded on the pillars of people, planet and passion which she is now bringing to the personal styling and shopping night.

“I worked mostly in Melbourne in the fashion industry and working in big mainstream fashion, I saw back then the pollution and the ethics of the way that people were treated,” says Kelli. “There was no kind of connection between the environment and the social impact issues of the workers, to the clothing, it was all just about profit and producing anything.”

“For me, it was making sure that I was part of a solution rather than part of a problem.”

As well as offering an abundance of sustainable and ethical products for purchase on the night, Kelli and Megan will be helping attendees style up a storm.

“Megan and I will probably do a little bit of conversation about our products and the way we design and put together a few different outfits. Then people can try stuff on!” says Kelli.

“Some things will be made to order…we have beautiful linen and we’ve reclaimed humanised silk garments, I’ve got hand-loomed garments and natural fibres that are organic.”


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A post shared by GOLDFINCH®️ (@goldfinch_thelabel)

Like many people working in the fashion industry, when the 2020 and 2021 COVID lockdown hit Canberra, Kelli’s income was drastically affected. She says the ultimate aim of the Sustainable Design Market is to support women in business.

“Even our makers have been badly affected by the pandemic in India…so this is really supporting local women in business and supporting small businesses. Megan was in Pambula last Christmas, and was hugely impacted by bushfires.”

By featuring female small business owners, all of whom have a passion for creating beautifully sustainable products in Australia and have supported ethical workshops in India, Nepal and Bali, Kelli hopes that fashion lovers will enjoy the “win-win” of attending.

“It’s just giving people a feel of what we do and the importance of wearing clothing with natural fibres and also being able to get in contact directly with the designer,” says Kelli.

Attendance is free, however, you are asked to register so Kelli and Megan have enough drinks and nibbles for all.

For more information visit the Canberra Women in Business Facebook page.


What: Sustainable Design Market

When: Thursday 25 November, 5pm-7pm

Where: Fyshwick Niche Markets. Enter through the back entrance of the Niche Markets through the glass sliding doors.



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