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What I wore: The Label

Hayley O'Neill

Receiving an invitation whether it’s in the mail or your inbox is exciting. It means for that one occasion we have an excuse to call the babysitter, buy something new to wear and can get all dolled up. When receiving multiple invitations to Mercedes-Benz Fashion Week Australia (MBFWA)I thought it was no better time than to take the challenge upon myself to try and wear two outfits in one day, yes that’s right ladies, two outfits in one day to MBFWA. Only because I can of course and only because the label I was wearing is so affordable that it was possible to achieve.

So to avoid being an outfit repeater at MBFWA I chose to wear two very reasonable outfits from designer Emma O’Rourke’s The Label. What’s so amazing about The Label is that Miss O’Rourke only graduated from her Bachelor of Fashion Design at the Canberra Institute of Technology and created The Label last year. From then Miss O’Rourke has started 2015 off with a bang as she prepares to show her newest collection at FASHFEST on Thursday 14 May. You can purchase your tickets here.

The Label is designed for modern woman who are aesthetically focused, professional and successful in their chosen career. By using strong silhouettes, innovative prints, minimal waste, a clash of drape and form, Miss O’Rourke creates a strong statement with each garment she creates. The Label is designed and manufactured in Canberra and can be purchased from Miss O’Rourke directly on The Label’s Facebook page.

So which two outfits did I wear?

In the morning when the air was fresh and the shows were just warming up I wore The Label’s Volume dress as my hero piece. This beautiful dress retails for $420 and is made from a wool and organic blend with copper foil detailing underneath.


To take the bite out of the air I layered the dress up with some tan pieces to complement the dresses colour palette with a Forever New coat over my shoulders and Wittner boots to warm my feet up. Tan is the perfect colour to complement this dress because of the white and copper tones, black would also work of course but would be a harsher contrast than tan. With the copper foil detailing underneath I chose to accessorise this look with rose gold and metallic accessories. I added some bling to the look with my Victoria Secret bracelet, Michael Kors watch, Sportsgirl phone case/wallet.


In the afternoon when the sun came out (It’s hard to think that last week was 30 degrees in Sydney now!) I came home for a break at lunchtime to get changed into The Label’s Minimal Wrap skirt and Imprint jacket.


What’s awesome about the Imprint jacket is that it is reversible, on the other side is a beautiful grey wood print that Miss O’Rourke designed and had digitally printed. The Minimal Wrap skirt retails for $155 and the Imprint Jacket retails for $380. I paired the skirt and vest with a simple black top from Veronika Maine and then to contrast the monochramitic colour palette I added a grey snake skin printed Witchery clutch, white Michael Kors watch and black lace-up Wittner heels.


Two outfits in one day and the result was perfection. Each look made a different statement but stayed true to The Label’s aesthetic of ‘I’m a woman and I mean business’ especially at MBFWA. Sitting front row in each outfit caused some envious stares from onlookers and had me feeling a million dollars. Don’t forget to check out The Label’s Facebook page to see all of the other amazing designs.


Hayley O'Neill

Hayley O’Neill is a Canberra based fashion stylist and fashion editor for HerCanberra. Hayley works as a freelance stylist at Westfield Belconnen and Woden and began her career styling for The Work Diaries blog. Hayley has lots of experience dressing real people with every size, age, budget and body shape. More about the Author

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