“There’s nothing to do in Canberra over summer”? That’s where you’re wrong. Here are 30…
Canberrans know their city is bursting at the seams with culture—and now a new national tourism campaign, Cultural Icons, is set to spread the message far and wide.
For the first time ever, 12 of Canberra’s leading cultural institutions have joined forces to launch a new tourism campaign, Cultural Icons, which showcases the hidden depths of Canberra’s cultural offerings.
Launched today, Cultural Icons is centred on the concept that Canberra holds a piece of each Australian’s story—whether that be an ancestral connection at the National Archives of Australia or recognising modern Indigenous identity at the National Museum of Australia.
The Cultural Icons are:
- National Library of Australia
- National Gallery of Australia
- National Film and Sound Archive
- National Museum of Australia
- Australian War Memorial
- Museum of Australian Democracy at Old Parliament House
- Australian Parliament House
- National Archives of Australia
- Royal Australian Mint
- National Portrait Gallery
- National Capital Authority
A moving campaign video showcases just how every Australian will be able to find themselves reflected across the 12 Cultural Icons, as they are ‘Made of Australia’.
“The Cultural Icons campaign showcases Canberra as Australia’s cultural heart, telling the story of Australia across 12 immersive institutions, including the important stories of Australia’s First Nations peoples,” says Director of the National Museum of Australia, Dr Mathew Trinca AM.
“As Australians, we need to understand our story, celebrate it, learn from it, and reflect on it for the future. There is no better place to do this than at Canberra’s Cultural Icons.”
“From finding a family name in the Australian War Memorial’s Roll of Honour to re-discovering iconic Australian cinema at the National Film and Sound Archive, our Cultural Icons reflect Australia’s past, present and future.”
With international borders closed for the foreseeable future, Cultural Icons seeks to entice regional visitors to Canberra to visit a variety of different cultural institutions—or perhaps even all 12.
Disclaimer: HerCanberra and its parent company Coordinate worked on the Cultural Icons campaign.