Floriade’s theme for 2014 is embrace passion. With many across the capital doing this every day, some creative…
You may have heard of Bumble, the dating app created by women for women.
You may have also heard about how, on Bumble’s dating platform, women make the first move. Or about how Bumble’s tech superstar founder Whitney Wolfe Herd created the app at just 25 years of age.
But what you may not have yet heard is that Bumble isn’t just for dating. Instead, unlike other dating apps, Bumble has two more platforms within the app—one for making new friends and one for making business connections—and they want more Canberra users to jump on board.
The new verticals, Bumble BFF and Bumble Bizz, encourage users to find either new friends or professional connections using Bumble’s user-friendly swipe-and-match format.
“Bumble’s three modes (Date, BFF and Bizz) are all rooted in encouraging empowering connections, respectful conversations and meaningful interactions,” explains Michelle Battersby, Australia Country Lead for Bumble (pictured).
“Our core values of kindness, respect and empowerment are at the centre of everything we do, both locally in Australia and around the world.”
Though Bumble Date has quickly become popular in Australia, Michelle explains that Bumble always planned to go beyond that, especially when it came to platonic friendships.
“Bumble BFF is a simplified way to create meaningful friendships,” says Michelle.
“Whether you’re new to a city or looking to expand your circle, Bumble BFF is the easiest way to make new friends.”
At first, Bumble BFF does look like Bumble Date; however, the premise is entirely different in that users are connecting on a platonic basis. Bumble’s unique photo-verification tool allows users to know they’re looking at the real deal and you can use your personal description to showcase your interests and personality.
Some examples of what Bumble BFF can be used for are to find friends with the same out-of-hours interests as you (after-work bouldering session, anyone?) or other people in the same situation as you (such as those new to Canberra, or new mums).
“While Bumble has normalised the idea of finding a romantic partner using an app, the concept of finding friends or business contacts using this same technology is still relatively new,” says Michelle.
“However, we think our users will be pleasantly surprised at how easily this behaviour can be applied to other parts of their life!”
Once you’ve found the perfect latte buddy, it’s time to make some professional connections.
“Bumble Bizz is powered by the notion that a connection or simple exchange of information can lead to the opportunity of a lifetime,” says Michelle.
“The newest mode, which is available within the Bumble app, instantly connects users through geo-targeting and enables them to swipe through people around them looking to network, connect and mentor.”
Like Bumble Date and BFF, photo-verification helps ensure authenticity. Bizz also allows users to upload a digital resumé, in addition to a skills section where you can list talents and accolades.
“Users can also include examples of their work in additional profile cards. Much like the transformative impact swiping had on the dating space, Bumble Bizz is specifically designed to disrupt antiquated and inefficient outlets for networking.”
And if you are looking for love on Bumble? Michelle encourages Canberrans to get swiping as Bumble is giving 50 users the chance to win tickets their Wine and Dine event, happening Friday 5 October at Kokomo’s. Included in the ticket is dinner and drinks, as well as the chance to mingle with other Bumble users in real life. Download the Bumble app and match with the in-app card for more information.
In addition to Wine and Dine, Bumble will be holding a variety of other face-to-face events in Canberra focused on its BFF and Bizz platforms, which will take place across October and November, so stay tuned.
As for what’s next for Bumble, Michelle says it’s simply about creating more meaningful connections, the world over.
“We have a global mission to promote equality, kindness and respectful interaction – whilst reverse engineering traditional gender roles and expectations around male and female behaviour,” she says.
“Bumble is about creating an empowered and modern way to facilitate genuine connections for our users – whether they are looking for love, friendship or professional opportunities. Our ultimate goal is to create a movement where kindness and respect are at the forefront of human connectivity.”
You can download Bumble and find more information here.
HerCanberra was a proud partner of Bumble’s Canberra launch