Planning a beach trip? Hold onto your bucket hats because Seafolly is opening its first Canberra store

Posted on 31 October, 2024

With summer weather already setting in, the news that Seafolly is opening its first store in Canberra couldn’t come at a better time.

Set to make waves, it will be opening its doors on Thursday 7 November at Canberra Outlet.

Defining swimwear trends in Australia and globally since 1975, Seafolly is an iconic Australian brand known for its designs that celebrate the Australian beach lifestyle. And while our closest beach might be two hours away, with a long, hot summer ahead we predict that their swimwear collections and beach-ready essentials will fly off the shelves as Canberrans begin their annual migration to the coast.

“Our Canberra store will feature iconic swimwear pieces from collections we know and love, along with a range of beach-ready accessories, ensuring our customers can enjoy the Seafolly experience year-round,”  says Seafolly Marketing Manager Bethany Howard.

“We are incredibly excited to finally open our doors in Canberra and to connect with the community here. Canberra has always been a vibrant and growing city, and we’ve seen increasing demand from customers in this region. We can’t wait to bring them our latest swimwear collections and beach-ready essentials, just in time for the upcoming summer season.”

 

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Bringing some beach culture to the capital, on launch day. keen swimwear shoppers will be treated to exclusive launch offers and activities.

During the first five days of trade, shoppers will enjoy a special 10 per cent discount across the entire store, plus customers who spend $150 or more in-store will automatically be entered into a draw to win a $1,000 Seafolly holiday wardrobe.

Need some new swimmers but feel overwhelmed by the prospect of trying them all on?  Seafolly’s stylists will also be on hand in-store to provide personalised style guidance and tailored advice on the latest swimwear trends so customers can find pieces that best complement their individual style and body shape.

Brianna Nix, Canberra Outlet Centre Manager, is thrilled to welcome the brand to the centre.

“As one of Australia’s most iconic swimwear brands, Seafolly brings a unique offering that truly complements our range of retailers – and is perfectly timed for Christmas shopping and summer,” she says.

“Adding Seafolly to our retail mix is part of our commitment to bringing big brands at outlet prices unique to Canberra. We’re excited to see our customers make the most of this new store.”

Hold onto your bucket hat, because this launch is what summer time dreams are made of.

Images supplied.