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The Sugar Deli: desserts online

Ashleigh Went

Do you remember the fairy tale of Rapunzel?

Not the Disney version, but the Brothers Grimm tale, which begins when a pregnant woman gets a craving for salad, and her husband sneaks into the nearby garden of a witch to fetch fresh leaves for her.

Well, our version of the story a little different. The Sugar Deli founder Renee Douros plays the role of the mother-to-be, in her case rendered practically immobile by a “really horrible pregnancy”, complete with intense dessert cravings. (Cupcakes over salad? This one’s a winner already). And rather than a journey into a nearby garden, our hero made the journey from Kingston to the distant lands of Erindale to fetch his love her sweet treats.

“He copped it. He was literally going for a drive almost every night somewhere, whether it be to the service station around the corner, or a 25-minute drive to get me something” explains Renee. “I just thought to myself, ‘surely there has to be a service somewhere where someone can meet this need.”

It was around that moment when the idea for The Sugar Deli was born – a digital dessert parlour where the process of having delicious treats delivered is akin to ordering a pizza.

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The sweet treats are a feast for the eyes, not just the taste buds – whether it be the darling marshmallow cone topped with sprinkles, or the tiny, intricate Twinkie Candy Dog, each treat is constructed to look visually spectacular. We’d expect nothing less from Renee, founder of HOORAY! Magazine and The Floral Society.

“I come from running businesses that are in a very visual field, whether it be in a magazine or floristry, everything that I do has got that visual, creative undertone to it.”

You’d be forgiven for asking whether the menu tastes as delicious as it looks. With a team of in-house bakers who bring a wealth of experience to the metaphorical mixing bowl.

“They all come from different kinds of backgrounds” says Renee, “we’ve got a home baker, a baker that was working at quite a prominent Canberra bakery and has a background in big hotels overseas, and we’ve got another baker with a really strong background in desserts.”

Joss Mustard was the first baker to join Renee, leaving behind her career a “lady tradie” to live the sweet life at The Sugar Deli.

“She’d been baking for years and years and has refined her style. Before joining us, she was doing events for friends, weddings and parties and that sort of stuff. It’s great to work with a whole team of people who are really passionate about baking. Like, really passionate.”

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The task of dreaming up (and testing) desserts might sound like a dream job, but it doesn’t come without it’s challenges.

“They all get together and brainstorm ideas based on their collective experience, what they like and what the customer likes. Also coming up with things that you can transport, because they’re not sitting in a fridge in a shop – it’s got to be something that’s not too fragile.”

And transport they will – all across Canberra and Queanbeyan.

The Sugar Deli launches tomorrow and will be open from 9am-9m, Monday- Friday. You can get your sugar fix at thesugardeli.com.au

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Ashleigh Went

Ashleigh Went has a passion for all things health and wellness. She’s currently furthering her studies in nutrition, but also has a Bachelor of Communication and is a qualified fitness instructor with over five years experience working in a gym. Among other things, she’s a lover of great food, coffee and fashion. She can usually be found shopping for activewear, in the gym or updating her Instagram @wentworthavenue

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