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‘Rockstars’ launches ready to wear range

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Her designs have been a Fashfest favourite for years (who could forget that dress with the real rose petals?) – now Vicky Kidd-Gallichan is making the move from the catwalk to online.

The Canberra-based designer, who works under the label Rockstars and Royalty, is set to launch a custom, ready to wear online collection thanks to a Griffin Startup Accelerator.

The range will feature custom options for bridal and evening wear as well as for bridesmaids, groomsmen and flower girls – although Vicky is reluctant to affix labels, a nod to the more versatile evening and bridal wear currently trending.

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“I’ll have a range of designs on there, but for each design I’ll have hundreds of custom options,” Vicky says.

“So you’ll be able to pick if you want a train, floor length, knee length, fabric and colour, straps or long sleeves, embellishments, crystals or a bow at the waist. It means any design can be a party dress, wedding dress or both.”

There will also be a range of head pieces and veils available, with prices for the collection starting from around $650.

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Vicky says she was inspired to start the more affordable collection after feedback from her large client base.

“I had so many fittings, I was getting loads of inquiries from overseas as well, so there was a demand for my dresses to be online,” she says.

“My dresses usually average about $5,000 which was out of budget for a lot of people. I thought I’d do a simplified version of what I’m doing now, that was available by mail order, as online shopping has become so popular.”

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Another factor important to Vicky was catering for all shapes and sizes – her online orders will start from a size 4 and go up to a size 28, with custom sizing also available.

“I’m not just going to put things into ‘plus size’ categories, I don’t want to tell people that they’re plus size, I hate that term,” Vicky says.

“If I’ve got a girl who is a size 26 and wants to wear a gold sequinned dress, she should wear a gold sequinned dress.”

If all goes well, Vicky says she will eventually close her Tuggeranong boutique and move completely online.

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“I’m looking to find a factory with good working conditions, with workers who are paid fairly and ethically, I want to show people here are where the clothes are made – that’s very important to me,” Vicky says.

“I think it gives people peace of mind to know I’m local, and that they know me and my brand.”

Follow Rockstars and Royalty’s Facebook page for details on the launch here. 

Photo credits: 

Photography and editing – Shannon Brown

Dresses – Rockstars and Royalty

Models – Vicky Kidd-Gallichan, Sarah Louise and What Would Blair Do?

Hair – Julie Okely for Dilkara Hair

Makeup – What Would Blair Do?

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