Shop like a stylist at Canberra Outlet Centre | HerCanberra

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Shop like a stylist at Canberra Outlet Centre

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It’s a sad fact of life that most of us mere mortals can’t afford to take a personal stylist with us every time we shop.

But what if we told you that Canberra Outlet Centre were offering to teach you how to shop like a stylist—on a budget, no less?

This Saturday 7 October, centre stylist Tracey Davis and The Fashion Vault’s Sofia Polak are hosting a series of workshops that are designed to teach you the tips and tricks of the fashion elite.

We caught up with Tracey to find out more about style, trends and outlet shopping.

What do you think makes a stylish woman? 

Besides confidence and owning their look, I equate style with an ability to look effortless.  Luckily, there is no secret formula as to how to look effortless—to put it simply, stylish women wear clothes that fit them and fit them well.

Once you begin to only purchase clothes that fit well, or have them tailored to enhance your attributes, you’ll open the door to great style. My clients get bored of hearing me say it but fit truly is the essence of style.

 What are your own personal wardrobe essentials?

I’d describe my own style as ‘simplicity with character’ or ‘classic with a twist’, which means I have a hard-working wardrobe of staple pieces such jeans, pants, white shirt and LBD. I like to add my own signature style to through the power of accessories, shoes, and jackets which can take my look easily from day to night and work to play.

It’s school holidays so I currently have a ‘uniform’ of jeans and a tee with variations of both in high rotation. Depending on the occasion, I rotate a leather jacket, blazer or kimono with sneakers, slides, brogues or block heels.

When the kids go back, I tend to substitute the jeans for straight leg pants and tees for a blouse or shirt. Also, I always have a lippy to hand for times when I need some extra oomph on-the-go.

What are some of the mistakes that people can make when outlet shopping?

They don’t shop with intention. By this, I mean they don’t go with a plan of items they need or want, so they can understandably be overwhelmed by the array of amazing deals on offer.

I also find that people tend to grab items without trying anything on because it ‘was only $20’—only to take it home and leave it in their wardrobe with tags still attached as it doesn’t fit correctly or isn’t aligned with their style personality. That $20 would be better off saved and put towards an item they know they need or really want and could get more wear out of.

What are some key trends you’re seeing at the moment?

Ruffles are big this season and on everything; tops, blouses, dresses and even accessories. Florals and every shade of pink you can think of can be found in most shops—although as with every trend, avoid wearing it head-to-toe and instead choose two or three key pieces or accessories per season which align with your style and will be easily introduced into your existing wardrobe.

What trends are you well and truly over?

I’ve dressed countless women in them, and still would if they suit their style personality and outcomes, but for me personally, it’s off-the-shoulder tops.  I appreciate they are a great area to draw attention to on many women but as my shoulders are proportionally a lot wider than my bottom half (and I am lucky to last an hour in a strapless bra before wanting to rip it off), it’s a trend I am very ready to say goodbye to.

What can people expect from this weekend’s workshop?

In Workshop 1 (starting at 11am), they can expect to learn how to shop like a stylist by shopping with intention, tips on how to reduce the overwhelm of outlet shopping and how to know when a bargain really is a bargain.

Workshop 2 (at 12:30) will outline Sofia and my key pieces that every woman can benefit from owning to ensure her wardrobe is hard working and versatile.

In Workshop 3 (from 2pm), we will show you how to translate some of  SS17 key catwalk looks into your everyday wardrobe.

What do you like about outlet shopping?

I love surprising my clients by finding everything they need under the one roof. Gone are the days of outlet shopping being full of bargain bins that you have to rummage through only to find something that was in fashion three or four years ago.

I know that I can not only find classic items and wardrobe staples such as trench coats, pants, white shirt and great jeans but also current, on-trend items and accessories. The bonus is, I save my clients a lot of money while doing so, enabling us to add even more items to their wardrobe. An extra kick is that I can nearly always find them a special, unexpected find that I know they wouldn’t be able to get elsewhere.

From a professional growth level, I love that I have to work just a little bit harder to find the perfect item but when I do, the smile on the client’s face when they look at themselves in the mirror is well worth the reward.

the essentials

What: Fashion Workshops with Centre stylist Tracey Davis & The Fashion Vault’s Sofia Polak
Where: Canberra Outlet Centre, 337 Canberra Avenue, Fyshwick
When: Saturday 7 October, from 11am – 3pm
Register: To book your please email with your name, number and the time of the workshop you would like to attend.

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